Peter Ferguson Email & Phone Number

Adelaide, South Australia, Australia

Lead an integrated team of 14 marketing, communications, digital, design, customer service and community engagement professionals.Lead the organisation’s passenger transport operations, including a team of more than 20 dedicated drivers.Develop and manage cross-organisational marketing budgets and advise the CEO and Board on communications, media, marketing and growth strategies.Report to the Board on a six-monthly basis re marketing activities, strategies, results and outcomes.Manage key relationships with agencies and suppliers, journalists, strategic project partners and community organisations.Build brand awareness and drive acquisition, market share and sales in key target segments.Lead the SCC Community Foundation and Volunteer Engagement Team.

Adelaide, South Australia, Australia

Lead a team of five marketing, communications, events and fundraising professionals.Develop and implement integrated marketing campaigns, acquire new customers and supporters for animal adoption, advocacy, and fundraising programs.Develop the organisation’s digital marketing strategy and managing digital platforms including websites, social media accounts and email management systems.Manage all media and public relations activities including crisis communications.

Adelaide, South Australia, Australia

Responsible for the planning and implementation of Cancer Council SA's direct marketing and fundraising programs.Successfully implemented a new strategy for Cancer Council SA’s direct mail appeals campaign, achieving 92% year-over-year growth in net revenue.Developed a range of marketing strategies, providing insights and recommendations on topics including supporter engagement and direct response communications.Participated in the development of new tracking and forecasting tools, providing valuable insights on the long-term revenue outlook for Cancer Council SA’s regular giving campaign.