Paulo Roberto Ferreira Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

- Plan, direct and/or coordinate marketing initiatives and programs through market analysis and strategies, aligned with Ford’s vision to Brazilian auto industry. - Ensure that brand equity, identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support). - Manage activities of Product Development and Business Intelligence function including budgeting and planning, according to business strategy and priorities. - Pursue a high level of customer satisfaction and strengthen business partnerships to provide an adequate, innovative portfolio. In the Innovation side, promote a culture transformation through a mindset redesign by connecting the organization with startups ecosystem to leverage Open Innovation and applying powerful tools, such as Design Thinking, Agile Methodologies and Canvas Business Model to leverage Internal Innovation. Some key results are: * Establishment and strengthening of innovation culture in Ford Credit Brazil (Recognized by GPTW with Innovation Velocity Ratio 2 out of 3) * Recognition from InovaBra Habitat as the focal point of one of the most active Corporate allocated in the Open Innovation Ecosystem, out of 90 big companies. * Active support on the hiring and integration of 8 startups into Ford and Ford Credit organizations, generating strong operational efficiency and financial savings * Strong positioning of Ford Credit brand through COVID pandemic, supporting and providing financial relief to customers with financial constraints. * Outstanding results in CRM actions, with the historical performance of 7% conversion rate for the total Ford Credit financing sales from May to Aug 2020.

São Paulo E Região, Brasil

- Direct report to Ford Credit Brazil Managing Director- Full sinergy with Ford Motor Company innovation initiatives- Awareness of market trends on cutting edge innitiatives related to automotive financing, mobility, insurance and startups moviments (insurtechs, fintechs, etc) - Work on Identifying resources, develop external relationships with key partners and industry experts to validate and prioritize new growth opportunities.- Focal point to leverage innovation culture throughout organization- Responsible to incetivate the use of innovative tools such as design thinking, customer centricity, agile methodologies, etc- Maintain senior leadership up-to-date on opportunities in innovation, providing periodic reports to the business on status, decisions, and next steps.

- Head of a 5 people team to support Ford retail operation nationalwide- Provide analysis, in alignement with local bank partner, to overcome retail financing price offered by competitors and ensure Ford Credit market share and revenue increase.- Develop monthly Retail Program for Ford Motor Company, including special offerings and assessing subvention program costs- Provide reports and performance analysis per sales representatives (100+) located nationwide, distributed strategically through 8 branches.- Ensure operation success in Ford dealers, with total efficiency and business ownership, figuring as a strategic area for Automakers results.

- Global Facilitator for Brazil regarding Finance Competency Framework, acting as trainer for employees, supervisors and managers, in portuguese and english, enabling them to assess their competencies gaps and strengths in finance area, according to Ford parameters, to build a successful career.- Viability studies for special projects, producing 30+ analysis that generated both incremental revenue and optmized operating cost, according to Latin America and Global standards.- Wholesale Pricing analysis, measuring the operation return according to Equity allocation (ATROE) - Produce and analyze financial information to develop business forecasts, considering industry and economic conditions for use in making strategic decisions- Assemble spreadsheets and graphs used to compose financial presentation, using advanced Excel and Power Point tools.- Interpret data affecting automotive credit facilities for retail and insurance, such as sales volume, price, yield, future trends, risks & opportunities, and economic influences.- Monitor fundamental economic, industrial, and corporate developments through the analysis of information obtained from financial publications and services, government agencies, trade publications and company sources.

Responsible for credit risk analysis of Ford Dealers in default, acting according to internal processes in order to reduce and/or eliminate potential losses;Analyze Balance sheets and Financial statements of Ford Dealer, addressing actions to improve financial performance.Generate managing reports used to take strategic decisions regarding credit lines.Conduct presentations in english to Ford Credit Latin America (Regional Risk Office) in US, via conference call, regarding Ford Dealers with critical financial performance.

Master Of Business Administration (Mba), Accounting And Finance

Bachelor, Administration / International Trade

Advanced English Certificate, English Language