Peter Forgacs Email & Phone Number

Budapest, HU

Budapest, Hungary

Building the performance and analytics centered digital marketing and sales ecosystem of one of the first fully digital / neobanks on the Hungarian market.

Budapest, Hungary

Leading and developing the digital marketing department, responsible for performance, direct and data base marketing, digital brand, website development, customer data & CRM activities.Managing and cooperating with strategic media/digital agency partners and technology suppliers eg. Publicis Groupe and Deloitte Digital

Budapest, Hungary

Leading all digital work on all clients (including two large retail clients - McDonald's & Auchan - and multiple other businesses), pursuing new business opportunities and building/developing a sizeable team of digital experts (content production, social media, analytics etc.).

Budapest, Hungary

• Acting as head of digital marketing (also responsible for media & agency operations) within the organization
• Leading digital marketing strategy, campaigns & activations, supporting all brand teams in cooperation with Heineken global organization and strategic agency partners Publicis Groupe, ACG & Dentsu
• Leading and coordinating media and creative agency task groups on digital projects, strategic and tactical planning
• Monitoring large scale creative content development for online channels
• Development of brand & promotional websites with agencies
• Set up of online reporting and KPI structures, establishing test & learn culture

Budapest

• INTREN is a full service digital/technological advertising agency-consultancy with cutting edge solutions for brands in the fields of social media management, creative planning, digital strategy & analytics, E-dm, PPC.
• Leading 360* integrated digital projects and coordinating agency task groups on multiple large corporation clients
• Planning online advertising strategy
• Developing multichannel communication ecosystems for clients
• Overseeing large scale creative content development, production and distribution
• Supporting clients in their digital transformation and brand development needs, handling client requests and providing online marketing consultancy

Budapest

• Coordinating digital advertising development for US and Far-East Asian markets of Procter & Gamble as a member of the S&S Global Digital Center of Excellence in Budapest
• Developing digital toolkits (website, display, social, search elements) for P&G brands: Ariel & Dreft
• Managing digital content development processes, creation of content matrixes and user journeys
• Cooperating with local teams across multiple markets like The Philippines, Vietnam & Singapore and alignment with P&G Asia Regional HQ

Budapest

• Responsibility for brand Delikat & brand Knorr seasoning products
• Shared responsibility for Knorr digital activations with strategic agency Mito
• Focusing on website development and social media management
• Analysing and monitoring market trends, competitor activities and advertisement effectiveness

Budapest

• Responsibility for Nivea Men, Nivea Deo and Labello product categories
• Management of online/social media/SEM activities of all consumer brands with strategic agency Kirowski Isobar
• Deploying full scale, 360 degree marketing campaigns including ATL/BTL/Online modules
• Managing agencies (Creative, Online, Media, BTL, Market Research, CRM)

Budapest

• Responsible for prepaid (consumer) mobile internet (internet on computer/internet on mobile) product management
• Product development
• Launching and executing marketing campaigns and promotions
• Deploying product related marketing communications