Building the performance and analytics centered digital marketing and sales ecosystem of one of the first fully digital / neobanks on the Hungarian market.

Leading and developing the digital marketing department, responsible for performance, direct and data base marketing, digital brand, website development, customer data & CRM activities.Managing and cooperating with strategic media/digital agency partners and technology suppliers eg. Publicis Groupe and Deloitte Digital

Leading all digital work on all clients (including two large retail clients - McDonald's & Auchan - and multiple other businesses), pursuing new business opportunities and building/developing a sizeable team of digital experts (content production, social media, analytics etc.).

• Acting as head of digital marketing (also responsible for media & agency operations) within the organization• Leading digital marketing strategy, campaigns & activations, supporting all brand teams in cooperation with Heineken global organization and strategic agency partners Publicis Groupe, ACG & Dentsu• Leading and coordinating media and creative agency task groups on digital projects, strategic and tactical planning• Monitoring large scale creative content development for online channels• Development of brand & promotional websites with agencies• Set up of online reporting and KPI structures, establishing test & learn culture• Organizing training sessions, introducing new solutions & emerging technologies to support business goals• Working on D2C e-commerce solutions in cooperation with Sales department• Member of the marketing leadership and operating company leadership team

INTREN is a full service digital/technological advertising agency-consultancy with cutting edge solutions for brands in the fields of social media management, creative planning, digital strategy & analytics, E-dm, PPC, SEO, UX, website, e-commerce and application development.• Leading 360* integrated digital projects and coordinating agency task groups on multiple large corporation clients• Planning online advertising strategy• Developing multichannel communication ecosystems for clients• Overseeing large scale creative content development, production and distribution• Supporting clients in their digital transformation and brand development needs, handling client requests and providing online marketing consultancy• Regular reporting, analysis and participation at agency-client meetings• Handling digital marketing tenders, preparing tender documentation and mentoring junior colleagues• Clients: Nestlé, ASUS, Extreme Digital, Provident, Accor Hotels Group, Ariston, METRO Cash & Carry, Teva, Forest Papír, Pro bono clients

• Coordinating digital advertising development for US and Far-East Asian markets of Procter & Gamble as a member of the S&S Global Digital Center of Excellence in Budapest• Developing digital toolkits (website, display, social, search elements) for P&G brands: Ariel & Dreft• Managing digital content development processes, creation of content matrixes and user journeys• Cooperating with local teams across multiple markets like The Philippines, Vietnam & Singapore and alignment with P&G Asia Regional HQ

• Responsibility for brand Delikat & brand Knorr seasoning products• Shared responsibility for Knorr digital activations with strategic agency Mito• Focusing on website development and social media management • Analysing and monitoring market trends, competitor activities and advertisement effectiveness

• Responsibility for Nivea Men, Nivea Deo and Labello product categories• Management of online/social media/SEM activities of all consumer brands with strategic agency Kirowski Isobar• Deploying full scale, 360 degree marketing campaigns including ATL/BTL/Online modules• Managing agencies (Creative, Online, Media, BTL, Market Research, CRM)

• Responsible for prepaid (consumer) mobile internet (internet on computer/internet on mobile) product management• Product development• Launching and executing marketing campaigns and promotions• Deploying product related marketing communications