Patricia Franco Pedraza Email and Phone Number
Patricia Franco Pedraza personal email
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Patricia Franco Pedraza phone numbers
I have been a business consultant for many years. My goal is to make it easier for companies to understand consumer purchasing decision processes. My tool, qualitative research, has the power to facilitate the understanding of the clicks of human beings perform, both rational or emotional, that lead them to make decisions and choose one or another behavior in different situations.I thoroughly enjoy professional and business relationships, which has been reflected in my activity as a founding member of a networking group, where we saw how networks can be consolidated if they are based on trust, and could be the origin of solid enterprises and businesses.
Lds Abogados S.A.S
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Directora De MarketingLds Abogados S.A.S Jul 2023 - PresentBogotá, Distrito Capital, Colombia
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Profesora De CátedraUniversidad Del Rosario Jan 2016 - PresentBogotá, Distrito Capital, ColombiaProfessor of Organizational and Consumer Psychology, which includes qualitative market research and organizational process.During my teaching experience of organizational processes, I have enjoyed sharing how wonderful a phenomenological and humanistic approach facilitates organizational success -
Franco & Asociados ConsultoríaFranco & Asociados Consultoría. Jan 2000 - PresentBogotáI direct Franco & Asociados Consulting with a mission to bring organizations closer to their consumers by understanding what they seek and expect from the brands and products they use in their daily lives.
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Profesora De CátedraUniversidad El Bosque Aug 2019 - Jul 2022Bogotá, Distrito Capital, ColombiaShare with students of the specialization in Market Research and Consumption the sense of making the invisible visible. -
Gerente De ProyectoCesa -Escuela De Negocios- Nov 2011 - Oct 2012Bogotá D.C., ColombiaIt was carried out an estimate of the market size for a new product portfolio through qualitative and quantitative studies, establishing what companies were doing. The benchmarking study facilitates the identification of practices of competing companies. -
Investigador InvitadoFedesarrollo Mar 2011 - Aug 2012Bogotá D.C., ColombiaI contributed to the analysis of the situations that generate poverty traps among those service users who cannot cancel them, being a qualitative researcher in the project: Users without services due to late payment - EPM.For the Adaptation Fund and Banca de Oportunidades, carry out focus groups on the studies:-Strategic lines for job creation.-Evaluation of the impact of saving culture -
Consultor Investigación De MercadosCentro Nacional De Consultoría Jun 2006 - May 2010Bogotá D.C., ColombiaI participated in qualitative studies to establish perceptions, attitudes, motivations, habits, interests, and opinions for companies of different sectors:*Telecommunications companies (ETB); *Public Services (GAS NATURAL, CODENSA); *Media (RTVC); *Associations (COMFENALCO VALLE), *NGOs (UNHCR - UN Agency for Refugees; WWF- World Fund for Nature), *Public Entities (National Television Commission, Banagrario, RTVC, Synergia, Road Safety Fund) *Mass consumption (Mabe, Hyundai, Porvenir, Dunkin Donuts), among other companies. -
Consultor En Investigación Cualitativa Para Desarrollo De MarcaSyngenta Dec 2000 - Nov 2003Colombia, Venezuela, EcuadorI contributed to the qualitative brand evaluation program through the fieldwork, processing, and analysis of qualitative information. It was amazing to see how the results facilitated branding and positioning strategies for agrochemical brands. -
Consultor AsociadoLuque Carulla & Asociados Jan 1990 - Dec 1996Bogotá D.C., ColombiaI started in the consulting area and was in charge of the comprehensive administration of qualitative and quantitative market research projects, for companies such as: Ospinas y Cia., Gameco, La Alquería, Papas Super Ricas, Icasa, Aseguradora Ganadera, Probolsa Seguros, Asocueros, Fasecolda, Proexport Colombia, Legis, Comfenalco, among others
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Directora De Investigación De Mercados CualitativaCarulla Vivero S.A. Mar 1986 - Aug 1989I had the opportunity to work with Enrique Luque Carulla, a national and marketing visionary, applying my knowledge in psychology to researching consumer behavior. -
Psicóloga - Estudios MotivacionalesAtenas Bbdo Jan 1984 - Dec 1984Bogotá D.C., ColombiaIt was my first approach in motivational studies to evaluate storyboards and advertising messages. I use focus groups to comprehend how the consumer decides and how advertising works.
Patricia Franco Pedraza Skills
Patricia Franco Pedraza Education Details
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Ciencias Sociales
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Psicología
Frequently Asked Questions about Patricia Franco Pedraza
What company does Patricia Franco Pedraza work for?
Patricia Franco Pedraza works for Lds Abogados S.a.s
What is Patricia Franco Pedraza's role at the current company?
Patricia Franco Pedraza's current role is Marketing research | Ethnography | Focus Groups | Depth Interviews | Organizational processes |.
What is Patricia Franco Pedraza's email address?
Patricia Franco Pedraza's email address is pf****@****ail.com
What is Patricia Franco Pedraza's direct phone number?
Patricia Franco Pedraza's direct phone number is +5730163*****
What schools did Patricia Franco Pedraza attend?
Patricia Franco Pedraza attended Universidad Del Rosario, Universidad De Los Andes.
What are some of Patricia Franco Pedraza's interests?
Patricia Franco Pedraza has interest in Poverty Alleviation, Science And Technology.
What skills is Patricia Franco Pedraza known for?
Patricia Franco Pedraza has skills like Consumer Behavior, Marketing Research, Social Research, Business Strategy, Online Marketing, Strategy Development, Market Research, Marketing Strategy, Strategic Planning, Analysis, Qualitative Research, Market Analysis.
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