Paula Wilson Email & Phone Number

Philadelphia, Pa, Us

Greater Philadelphia Area

Clients in Energy, Manufacturing and Non-Profit* Marketing assessments for B2B and B2C companies* Market research, customer satisfaction/trustability studies, competitive intelligence* Brand development and engagement that is relevant, and resonates internally and externally* Building marketing strategies for customer acquisition, retention and recovery* Leveraging latest technologies and media to increase engagement, while delivering measurable sales results

Washington, Dc

Washington D.C. Metro Area

Chaired the 21 member Board appointed by the National Propane Gas Association and the Gas Processor's Association for two year term.

Greater Philadelphia Area

Strategic Planning and Development* Developed creative strategies and multi-channel programs and campaigns, maximizing brand awareness and increasing gross profit year over year.* Created and delivered first segmentation study for residential market, creating highly targeted campaign to increase market share.* Launched industry's top performing digital marketing strategies and social media platforms.Customer Growth and Engagement* Established and executed customer growth incentives to engage employees and achieve company objectives.* Managed brand communications and customer engagement programs for 106 brands.* Developed targeted promotions to grow, retain, and recover high value customer segments, delivering growth and sales of more than $70 million.Leadership and Team Development* Participated as key member of leadership team, defining and driving strategic marketing initiatives.* Created and led productive and innovative teams to support company vision and goals, and sales and operations' teams.* Participated in highly visible positions in industry associations, including serving as advisory committee member, board member, and chairwoman of industry council.

Mba, Management/Marketing

Competitive Strategy Exec Program

Bachelor Of Science (B.S.)