• Managed Citi’s consumer sports sponsorship portfolio including teams, athletes, venues and marquee events with a focus on driving brand and consumer engagement• Collaborated with partners and agency teams from ideation through execution of 250+ annual customer events and experiences• Translated quantitative and qualitative data and insights into strategy and tactics that enabled the platform to exceed core KPIs• Worked with cross functional team to develop multiple sports themed national brand campaigns that included TV, digital and social media extensions • Optimized partnerships to maximize ROI and successfully negotiated new partnerships to position Citi as an industry leader in entertainment• Served as a thought leader within the Global Consumer Marketing team to develop sports marketing activations across the franchise

• Managed MasterCard’s Major League Baseball, MLB.com, MLB Club and NFL team partnerships• Developed and sold in annual activation plans for consumer facing programs utilizing contractual assets to drive card preference and usage across MasterCard business units• Served as a key point of contact with marketing, advertising, communications, andother members of the client’s key functional groups• Supported MasterCard and Octagon golf teams in the development and implementation of activation plans with PGA TOUR, Arnold Palmer Invitational and talent partnerships• Developed C-level B2B hospitality programs for events including the MLB All-Star Game, World Series and Super Bowl

• Managed day-to-day sponsor relationships and contract fulfillment for New York’s FedExCup Playoff event • Generated revenue by selling hospitality and advertising packages and coordinated renewal and upsell process for existing accounts• Managed Premier Partner sponsorships for multiple Fortune 500 companies which includedactivations at PGA TOUR and Champions Tour events around the country