Paul Alexander

Paul Alexander Email and Phone Number

Boston, MA, US
Paul Alexander's Location
Boston, Massachusetts, United States, United States
Paul Alexander's Contact Details
About Paul Alexander

Chief Marketing Officer for Questrom School of Business, Boston University, with 30+ years’ experience at Fortune 500 global companies – Time Inc., Procter & Gamble, Campbell’s Soup, Liberty Mutual Insurance and Eastern Bank. Combines advanced social and digital knowledge with traditional marketing and communications acumen. Record of accomplishments and demonstrated expertise in launching and relaunching brands, advertising, sports sponsorships, social media, public relations, internal communications, web design management, design thinking, multimedia and interactive services, and meeting management and event strategy.Focused on understanding the shopper journey and delivering seamless omni-channel experiences. Excels at creating and implementing marketing strategies that build bottom-line business results, brand equity, and employee and student engagement. Respected leader with a proven ability to cultivate effective cross-functional relationships in highly matrixed organizations. Engaging industry speaker and teacher who has trained marketers across 15 countries. Please contact me at pasystem@bu.edu

Paul Alexander's Current Company Details
Questrom School of Business, Boston University

Questrom School Of Business, Boston University

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Chief Marketing Officer
Boston, MA, US
Paul Alexander Work Experience Details
  • Questrom School Of Business, Boston University
    Chief Marketing Officer
    Questrom School Of Business, Boston University
    Boston, Ma, Us
  • Questrom School Of Business, Boston University
    Chief Marketing Officer
    Questrom School Of Business, Boston University Jun 2021 - Present
    Boston, Ma, Us
    Designs, executes and assesses marketing and communications strategies and plans that build Questrom’s global visibility and brand reputation in support of the Business School’s strategic goals. Reports to the Dean and works closely with the school leadership team and Boston University marketing and communications leaders.
  • Johnson Outdoors
    Independent Director
    Johnson Outdoors May 2021 - Present
    Racine, Wi, Us
  • Suzy
    Board Of Advisors
    Suzy Dec 2021 - Present
    New York, Ny, Us
    SUZY is a marketing research organization designed to enable human understanding between consumers and enterprises at the speed of culture
  • Eastern Bank
    Chief Marketing And Communications Officer
    Eastern Bank 2015 - Jun 2021
    Boston, Massachusetts, Us
    Responsible for all brand marketing, advertising, and external communications, sponsorships, public relations, internal communications, graphic design and multimedia services, interactive services, and meeting management and event strategy for this $14 billion publicly traded community bank.
  • Liberty Mutual Insurance
    Evp, Chief Communications Officer
    Liberty Mutual Insurance 2008 - 2014
    Boston, Ma, Us
    Responsible for all corporate brand marketing, advertising, and external communications, major sports sponsorships, public relations, internal communications, graphic design and multimedia services, interactive services, and meeting management and event strategy for this $40B company. Led strategic thinking and negotiations to secure Liberty Mutual’s first-ever global sponsorship – Liberty Seguros Brazil’s sponsorship of the 2014 FIFA World Cup – tripling unaided brand awareness, consideration, and preference in Brazil. Created Social Media Center of Excellence; selected as one of the top 20 Social Media CMO's of the Fortune 100 by Business Insider Magazine. Awarded 2011 “Financial Marketer of the Year” by the Financial Communications Society.
  • Campbell Soup Company
    Vp, Global Advertising And Design
    Campbell Soup Company 2002 - 2008
    Camden, Nj, Us
    Led all areas of global advertising and design for a $7.5B global consumer products company – brand positioning, creative strategy, advertising development, label and package design, commercial production, interactive marketing, and all corporate internet activity. Responsible for $300M worldwide media budget for brands including Campbell Soup, Chunky, Pepperidge Farm, Godiva, Pace, Prego, V8, Arnott’s, Erasco, and Liebig.
  • Procter & Gamble
    Director, Global Advertising Development
    Procter & Gamble 1992 - 2002
    Cincinnati, Ohio, Us
    Selected for international assignment in London leading Global Advertising Development for Procter and Gamble’s Paper Sector, including two of P&G’s billion-dollar brands (Charmin and Bounty). Total global media budget equaled $100M. Led global advertising training for P&G. Led intensive three-day trainings for more than 1,000 managers in the U.S., Canada, U.K., Europe, Australia, China, Chile, Brazil, Venezuela, Japan, Korea, and Singapore.As Associate Director, consulted to numerous P&G brands (Pampers, Charmin, Bounty, Tide, Always, Pringles, Sunny Delight) and advertising agencies on how to create business building TV, radio, print, outdoor, and online advertising.
  • Procter & Gamble
    Brand Manager - Pampers, Luvs, And Charmin Brands
    Procter & Gamble 1987 - 1992
    Cincinnati, Ohio, Us
    Developed and executed each brand’s national marketing program. Led Pampers to #3 volume and #2 profit position in 1992. Achieved volume increase of 21% and profit increase of +68%.
  • Time Inc.
    Circulation Marketing Manager - Money Magazine
    Time Inc. 1982 - 1985
    New York, Ny, Us
    Developed and led direct response TV campaigns, including creative selection, production, media planning, and analysis.

Paul Alexander Skills

Marketing Communications Leadership Internal Communications Corporate Communications Strategic Planning Social Media Marketing Brand Management Cross Functional Team Leadership Event Management Marketing Management Public Speaking Marketing Strategy Integrated Marketing Marketing Sponsorship Strategic Communications Crisis Communications Online Marketing Digital Strategy Market Research New Business Development Change Management Media Relations Digital Media Social Media Strategy Creative Direction Event Planning Advertising Social Networking Brand Development Fundraising Speech Writing Communications Planning Copywriting Corporate Branding Nonprofits B2b Blogging Business Process Improvement Communication Training Community Development Content Strategy Corporate Social Responsibility Crisis Management Editing New Media Newsletters Press Releases Thought Leadership

Paul Alexander Education Details

  • Harvard Business School
    Harvard Business School
    Marketing
  • Harvard University
    Harvard University
    Government

Frequently Asked Questions about Paul Alexander

What company does Paul Alexander work for?

Paul Alexander works for Questrom School Of Business, Boston University

What is Paul Alexander's role at the current company?

Paul Alexander's current role is Chief Marketing Officer.

What is Paul Alexander's email address?

Paul Alexander's email address is pa****@****ast.net

What is Paul Alexander's direct phone number?

Paul Alexander's direct phone number is +161747*****

What schools did Paul Alexander attend?

Paul Alexander attended Harvard Business School, Harvard University.

What are some of Paul Alexander's interests?

Paul Alexander has interest in Children.

What skills is Paul Alexander known for?

Paul Alexander has skills like Marketing Communications, Leadership, Internal Communications, Corporate Communications, Strategic Planning, Social Media Marketing, Brand Management, Cross Functional Team Leadership, Event Management, Marketing Management, Public Speaking, Marketing Strategy.

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