Director Of Email Marketing And Acquisition
Juil
Working with customers on a daily basis in an eCommerce setting. Provide a positive experience through live chat, email, and phone calls ensuring the customer the best positive experience or alleviating any issues. Leading the e-mail marketing with development of various templates, automated emails based on various metrics, and general marketing emails. This includes building out in basic HTML and modules to ensure graphics and Calls-To-Actions render properly across various platforms. Setting up lists and triggers that start and finish an automated email campaign are essential to creating the proper customer experience. Work with our sales team on management of leads and accounts with use in both Sage MAS 200 and SalesForce 14.• Developed and optimized all email marketing campaigns for the ecommerce brand, Juil. Conducted competitive analyses andreported on the email marketing tactics used by like-minded businesses with similar demographics, applying relevant ideas to Juil’s brand strategy.• Defined all KPIs relevant to our user acquisition and email marketing campaigns, including open rates, click through rates and conversion rates. Created multiple reports responsible for tracking performance, growth and cost, in addition to carefully reviewing variables such as subject line, thumbnails, content and images used.• Expanded Juil’s lead acquisition and marketing campaigns through list segmentation and targeted communications. Constructed individualized workflows, form integrations and outreach content to nurture new leads in order to increase conversion rates and purchases. Efforts resulted in 75% shopping cart recovery rate (up from 5%) and 20% post-purchase conversion (previously nonexistent).• Managed all sales staff, sales reps, graphic designers and creative team, conducting weekly conference calls and report reviews. Utilized the SalesForce CRM for all reporting purposes.