• Directed multiple large-scale and high-budget promos for national clients• Oversaw end to end production of promotional spots• Researched, scouted and hired talent and staff for commercial shoots• Planned and executed online advertising campaigns• Collaborated with internal teams and external vendors to ensure successful execution of projects• Drafted copywriting briefs that detailed tone of voice guidelines when creating content for digital channels• Integrated SEO techniques into all digital media projects to ensure maximum visibility on search engines• Tracked KPI's such as conversion rates, page views, click-throughs, for ongoing optimization efforts

• Supervised & directed staff during Dolphins, Marlins & UM games• Assisted in maintenance of high-definition control room & video boards• Director & Technical Director for the Florida Marlins• Provided leadership in developing a positive work environment that fosters teamwork and collaboration among staff members• Designed innovative approaches to optimize workflow, streamline procedures, and enhance customer service satisfaction levels• Analyzed data from financial reports to identify areas of improvement in business operations• Created an environment of open communication between departments that improved collaboration among teams

• Collaborated with cross-functional teams to develop video scripts for multiple clients• Edited raw footage into professional-grade videos using various editing techniques• Instrumental in the creation & production of Steelers internal TV programming• Hired, trained & supervised interns & part-time staff• Provided technical support when needed during shoots or post-production workflows• Developed and implemented creative video content strategies to maximize engagement• Performed maintenance on video, audio and computer equipment• Managed the production process from pre-production through post-production• Directed live broadcasts, and non-broadcast programming for RSN

Assisted in all production aspects of game day video board and Bills television shows.