Development and execution of marketing communications strategies and tactics for the U.S. Point of Care Business Unit (diabetes, urinalysis, blood gas, and cardiac instruments) and distribution partners; provide direction to in-house and external creative agencies; general oversight of advertising and promotional campaigns that include print collateral, video, tradeshow messaging and promotion, web-based communications and digital applications.

Managed the creation, review, and regulatory approval of Diabetes and Cardiovascular promotional materials using the Veeva Vault database.

Development and execution of U.S. marketing communications strategies and tactics for the Point of Care Business Unit (diabetes, urinalysis, blood gas, cardiac instruments) and distribution partners; provide direction to in-house and external creative agencies; general oversight of advertising and promotional programs that include print collateral, video, tradeshow messaging and promotion, web-based communications and digital applications.

Managed pre- and post-launch marketing communications programs for ARCALYST (rilonacept) the first FDA approved drug for Cryopyrin-Associated Periodic Syndromes (CAPS) : product website development, patient speaker training, patient advocacy, patient newsletters, physician online training, public television programming, reimbursement communications, and public relations.

Select consulting engagements: KOL database management in support of a Global Summit in Oncology.Multi-channel outreach activities to build medical device tradeshow attendance.Professional pre-launch marketing activities for a patented nutritional supplement: marketing and advertising initiatives; P& L; building and maintaining agency and vendor relationships.Start-up activity for global KOL development and meeting services in the UK: Congress logistics, symposia planning, initiation of primary and secondary publications programs, slide kits and scientific posters.Pre-launch marketing activities for the first FDA approved extended-cycle oral contraceptive: website development, launch meeting oversight, publication planning, promotional and media planning, pharmacy and trade initiatives, CME programming, and budget management.