Business Performance Consultant
CurrentI was hand-selected by Serenity Wellness’ leadership to provide consultation services and was specifically tasked with enhancing overall profitability and business operations. I accomplished this by analyzing staff and department level functions, identifying/correcting underperforming operational elements, designing/executing corrective measures, and improving procedural efficiency across all segments of the business. My efforts also led to substantial bottom-line growth achieved through the introduction of innovative scheduling software and other digital solutions that reduced manpower requirements and streamlined workflows.In addition to performance related projects, I also boosted marketing outcomes, client engagement, and customer retention after designing and spearheading a complete rebranding effort. Key Achievements Include:• Reduced front-end staffing costs 50% by integrating new scheduling software, allowing for reallocation of resources to customer service and targeted marketing campaigns that led to $90K revenue increase in 3 months. • Garnered 22% profit per service increase and drove 10% more website traffic by spearheading complete rebranding effort which unified 2 (previously disjointed) company identities. Changes also resulted in new strategic partnership opportunities. • Increased repeat client business by 26%, monthly memberships by 19%, and overall revenues 52% in 1 year, after instituting multifaceted advertising and customer service initiative. • Redesigned intake process resulting in 50% time savings, and affording more time for sales activities.