Paul Mckenzie Email & Phone Number

Auckland, Nz

Auckland, New Zealand

During my employment at Dulux Group I have lead a team of marketers to roll out new leads focused campaigns for both our major B&D Doors brands, updated a new range of dealer tools to help convert sales, released a range of new consumer focused products and implemented a new brand strategy to separate our two brands and better target NZ segments.Key Responsibilities- Develop and implement new brand positioning for Dominator and Garador brands in the New Zealand market- Manage go to market strategy for products and campaigns.- Manage and develop advertising campaigns- Head of NZ product portfolio and innovation development- Lead, coach and develop the NZ Marketing Team- Part of the senior leadership team- Development of in-store promotions and branding across 64 dealerships- Creation of a marketing communications plan and strategy

New Zealand

I managed the marketing and communications for Realestate.co.nz and was instrumental in the rapid growth of the site over the last 3 years.Realestate.co.nz Ltd is the official online digital marketing portal of the NZ real estate industry, jointly owned by The Real Estate Institute of NZ (REINZ) and Property Page (NZ) Ltd. Responsibilities:- National marketing management of 5 property websites- Creation of business plans and marketing direction- Management of social media- Press release planning, management, and delivery- Mobile apps promotion- Advertising and promotion - online, mobile, print, TV, radio & outdoor- Product development and pricing strategy- Management of advertising agency activities- Financial management of marketing budgets- Increase brand awareness- EDM (Email) management- Online marketing campaign planning & execution: CPM, CPC, CPA, CPS- Management of digital advertising salesKey Achievements- Created a brand personality for Realestate.co.nz to differentiate from the competition through a number of engaging campaigns.- Through a continuous marketing plan across multiple platforms, grew site traffic by 87% over the last 12 months to over 60,000 unique daily visits / 2.6 million monthly sessions.- Increased consumer engagement to 4 times that of our closest competition.- Generated high levels of social media engagement from targeted social campaigns.- Implemented and managed a revenue generating affiliate network.- Managed mobile app development and promotion, driving over 250,000 app downloads.- Drove significant growth in site banner advertising revenue and implemented Native Advertising across the Realestate.co.nz sites.- Implemented re-marketing / targeting campaigns to increase effectiveness and ROI of campaigns- Author of the NZ Property Report – Published monthly, and reported on nationwide by the NZ Press- Gained the No.1 Google organic spots for real estate searches.

During my employment at Avis Budget Group I have created, managed, and implemented many successful online and offline marketing campaigns, championed and achieved the differentiation of the Avis and Budget brands in the NZ Market, and I have been instrumental in forming revenue bearing partnerships with key airline, hotel, and loyalty partners. And in one instance I have revitalised an existing partner and achieved a 160% revenue growth in 12 months.My marketing campaigns while at Avis Budget Group were featured in the NZ marketing magazine.Responsibilities- Marketing management of Avis and Budget Rental Cars- Managed Loyalty partnerships – FlyBuys / Air NZ Airpoints / Jetstar / Air NZ Online / Automobile Association (AA) / Qantas / Jetstar- Managed and developed Advertising, inc. print, online, radio, & DM- Financial management of multi-million dollar marketing budgets- Managed key sponsorship / charity partnerships – NZ Olympics / CureKids - CRM implementation and management (inc. Email, and Direct Mail)Achievements:- Developed the channel strategy to closely target key customer segments- Achieved an average coupon tracked ROI of 1162% in 2010- Identified and developed new partnerships – Amex / Qantas FFP / Westpac Rewards / SuperGold / Millenium Hotels, etc- Managed partnership campaigns – Joint venture campaigns with key partners to drive increased revenue. (Air NZ / JetStar / Jasons / AA)- Planned and released new online technologies, including partnership widgets and mobile booking widget, resulting in revenue growth.- Increased the spend of FlyBuys customers- Segmented the databases to target those most likely to rent - Minimised the low season effect by designing both direct and partnered campaigns, and a self funding discount booklet- Increase in Online Revenue of 28% in 18 Months.- Gained the No.1 Google organic spots in rental car searches with an indepth SEO strategy

Responsibilities- Brand & Marketing Management- Advertising campaign creation & implementation (Print and Online)- Manage marketing and advertising budget- Online marketing management of website and campaigns- Reporting and Analysis (both internal and competitive reports)Achievements:- Increased coupon revenue by 38% in 2008 campaigns- Launched Avis Drive$aver coupon booklet (50,000 distribution)- Saved the company over $200k by streamlining marketing campaigns & removing waste spend.

- Developed the Prospect Database into 30,000 vehicle owners.- Created national dealership advertising guidelines and templates.- Established marketing retention programs, (surveys, customer magazines)- Introduced improved tracking and performance of marketing campaigns.- Launched new Mercedes-Benz vehicles to dealerships, press and public.- Developed the Mercedes-Benz, Freightliner and Sterling websites.- Part of a team that have retail increases of over 30% in 2007

Responsibilities:- Product Planning and Product Pricing- Event Coordination and Management- Coordination and implementation of marketing and advertising campaigns- Market Research – including Competitor analysisAchievements:- Created new reporting guidelines for competitor comparisons and reports- Launched the Mercedes-Benz products to dealerships, press, and public

Bms, Marketing And Strategic Management

- B.M.S. Bachelor of Management Studies - Double Major in Marketing, and Strategic Leadership - Ecommerce Post Grad Papers

Education record

Certificate in Microsoft Excel, Word, PowerPoint & Outlook