Peter Gobran

Peter Gobran Email and Phone Number

Director Wealth Digital Innovation at TD @ TD
Peter Gobran's Location
Toronto, Ontario, Canada, Canada
Peter Gobran's Contact Details

Peter Gobran personal email

n/a
About Peter Gobran

Peter is a client-focused Leader with extensive business transformation experience managing digital innovation for several global Fortune 500 companies (i.e. TD Bank, Rogers, Manulife, Swiss Air, Kodak, etc.). With 20 plus years’ experience, Peter possesses deep technical and business acumen that have helped many organizations produce long-term profitability and deliver real value to customers, shareholders and communities.

Peter Gobran's Current Company Details
TD
Director Wealth Digital Innovation at TD
Peter Gobran Work Experience Details
  • Td Wealth
    Director Wealth Digital Innovation
    Td Wealth Feb 2018 - Present
    As Director of TD Wealth Digital Innovation, Peter leads the Business Architecture discipline for bringing unparalleled best-in-class goal based planning tools to Canadian self-directed investors and traders. He is responsible for determining the strategic direction of the Robo-Advisor business and pursuing opportunities to evolve personal finance through features like portfolio construction, rebalancing, notifications as well as gamification.
  • Td
    Director Wealth Digital Innovation
    Td Feb 2018 - Present
    Toronto, Ontario, Ca
  • Td
    Director Public Site Insurance & Credit Cards
    Td Oct 2014 - Feb 2018
    Toronto, Ontario, Ca
    Peter led the transformation and redesign of tdinsurance.com, which provides customers with a dynamic, responsive and mobile friendly experience. He was also responsible for assisting with the execution of the client experience strategy across TD's digital domains. It takes into account new and enterprise experience initiatives, and ensures alignment with the customer experience strategy established by the Digital Customer Experience department.
  • Td
    Director, Social Media & Strategic Initiatives
    Td Mar 2014 - Oct 2014
    Toronto, Ontario, Ca
    Peter was responsible for the North American social media and social technology strategy for TD Bank. His team of highly skilled experts was accountable for the success metrics and driving alignment, social governance and best practices across the company. Peter and team are passionate about creating an engaging social destination that inspires customers’ loyalty by deepening interactions through various campaigns, applications, devices, dynamic content and other local touch points.
  • Td
    Director, Digital Experience Creation
    Td Sep 2011 - Mar 2014
    Toronto, Ontario, Ca
    Peter was accountable for managing and maintaining all of TD’s public sites and mobile domains across Canada and the U.S. His team was responsible for the management and creation of site content (i.e. ad operations, video, and all other public content). As the volume and complexity of project requests increases, the Digital Experience Creation team plays a critical role to ensure best in class project execution while delivering legendary online and mobile customer experiences.
  • Scotiabank
    Manager, Digital Marketing
    Scotiabank May 2009 - Sep 2011
    Toronto, Ontario, Ca
    Worked with senior level partners, stakeholders, agencies and vendors to enhance the scotiabank.com website by providing subject matter expertise to colleagues within the Digital Marketing Media team to ensure the Bank's digital communications are effectively optimized.
  • Rogers Sports & Media
    Manager, Web Operations
    Rogers Sports & Media Dec 2008 - May 2009
    Toronto, Ontario, Ca
    Managed the digital development of Canada's most prominent group of consumer publishing websites, which include Canadianbusiness.com, Chatelaine.com, Flare.com and Macleans.ca. Fostered an engaging and collaborative team environment that was positively reflected in the annual Employee Insight Survey.
  • Rogers Communications
    Manager, Online Marketing
    Rogers Communications Mar 2007 - Dec 2008
    Toronto, Ontario, Ca
    As a member of the rogers.com team, I was in charge and accountable for branding and managing the Business section (www.rogers.com/business). I over saw the strategic development of online initiatives that focus on awareness, consideration, purchasing and retaining customers within a dynamic team environment.
  • Manulife Financial
    E-Marketing Manager
    Manulife Financial Sep 2003 - Oct 2005
    Toronto, Ontario, Ca
    Established and managed the E-marketing program for Manulife Financials’ Affinity Markets division. As a key member of the Marketing management team, I was responsible for setting strategic and tactical direction for the organization. My area was accountable for managing the 40 plus websites that represent approximately 30% of Manulife Financials’ online presence.
  • Manulife Financial
    Corporate Webmaster
    Manulife Financial Sep 2003 - Oct 2005
    Toronto, Ontario, Ca
    As a member of the Corporate Communications department, I was in charge of managing Manulife’s digital global communications and brand management online (www.manulife.com). I oversaw the global collaboration of divisions and business units in developing company wide business strategies and processes.
  • Kodak Canada Inc.
    Ebusiness Coordinator
    Kodak Canada Inc. Dec 1999 - Jun 2003
    Rochester, New York, Us
    Reported to the manager of e-Business Operation with such responsibilities as overseeing the daily activities of the Kodak Canada website (www.kodak.ca), unique e-commerce strategy (www.shopkodak.ca) and other online applications; managed major online projects, recruited quality staff and interfaced with Marketing/Sales, Legal, Customer Service departments and out Advertising Agencies.
  • The Nuance Group
    Business Analyst
    The Nuance Group 1999 - 2000
    Glattbrugg, Ch

Peter Gobran Skills

Digital Marketing Strategy E Commerce Online Marketing Analytics Management Leadership Marketing Project Management Digital Strategy Social Media Strategic Planning Team Management Team Leadership Cross Functional Team Leadership Business Strategy Web Analytics Customer Service Marketing Management Creative Direction Time Management Corporate Communications

Peter Gobran Education Details

  • Wilfrid Laurier University
    Wilfrid Laurier University
    Computer And Electronics

Frequently Asked Questions about Peter Gobran

What company does Peter Gobran work for?

Peter Gobran works for Td

What is Peter Gobran's role at the current company?

Peter Gobran's current role is Director Wealth Digital Innovation at TD.

What is Peter Gobran's email address?

Peter Gobran's email address is peter.gobran@td.com

What is Peter Gobran's direct phone number?

Peter Gobran's direct phone number is +141698*****

What schools did Peter Gobran attend?

Peter Gobran attended Wilfrid Laurier University.

What skills is Peter Gobran known for?

Peter Gobran has skills like Digital Marketing, Strategy, E Commerce, Online Marketing, Analytics, Management, Leadership, Marketing, Project Management, Digital Strategy, Social Media, Strategic Planning.

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