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Peter is a client-focused Leader with extensive business transformation experience managing digital innovation for several global Fortune 500 companies (i.e. TD Bank, Rogers, Manulife, Swiss Air, Kodak, etc.). With 20 plus years’ experience, Peter possesses deep technical and business acumen that have helped many organizations produce long-term profitability and deliver real value to customers, shareholders and communities.
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Director Wealth Digital InnovationTd Wealth Feb 2018 - PresentAs Director of TD Wealth Digital Innovation, Peter leads the Business Architecture discipline for bringing unparalleled best-in-class goal based planning tools to Canadian self-directed investors and traders. He is responsible for determining the strategic direction of the Robo-Advisor business and pursuing opportunities to evolve personal finance through features like portfolio construction, rebalancing, notifications as well as gamification.
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Director Wealth Digital InnovationTd Feb 2018 - PresentToronto, Ontario, Ca -
Director Public Site Insurance & Credit CardsTd Oct 2014 - Feb 2018Toronto, Ontario, CaPeter led the transformation and redesign of tdinsurance.com, which provides customers with a dynamic, responsive and mobile friendly experience. He was also responsible for assisting with the execution of the client experience strategy across TD's digital domains. It takes into account new and enterprise experience initiatives, and ensures alignment with the customer experience strategy established by the Digital Customer Experience department. -
Director, Social Media & Strategic InitiativesTd Mar 2014 - Oct 2014Toronto, Ontario, CaPeter was responsible for the North American social media and social technology strategy for TD Bank. His team of highly skilled experts was accountable for the success metrics and driving alignment, social governance and best practices across the company. Peter and team are passionate about creating an engaging social destination that inspires customers’ loyalty by deepening interactions through various campaigns, applications, devices, dynamic content and other local touch points. -
Director, Digital Experience CreationTd Sep 2011 - Mar 2014Toronto, Ontario, CaPeter was accountable for managing and maintaining all of TD’s public sites and mobile domains across Canada and the U.S. His team was responsible for the management and creation of site content (i.e. ad operations, video, and all other public content). As the volume and complexity of project requests increases, the Digital Experience Creation team plays a critical role to ensure best in class project execution while delivering legendary online and mobile customer experiences. -
Manager, Digital MarketingScotiabank May 2009 - Sep 2011Toronto, Ontario, CaWorked with senior level partners, stakeholders, agencies and vendors to enhance the scotiabank.com website by providing subject matter expertise to colleagues within the Digital Marketing Media team to ensure the Bank's digital communications are effectively optimized. -
Manager, Web OperationsRogers Sports & Media Dec 2008 - May 2009Toronto, Ontario, CaManaged the digital development of Canada's most prominent group of consumer publishing websites, which include Canadianbusiness.com, Chatelaine.com, Flare.com and Macleans.ca. Fostered an engaging and collaborative team environment that was positively reflected in the annual Employee Insight Survey. -
Manager, Online MarketingRogers Communications Mar 2007 - Dec 2008Toronto, Ontario, CaAs a member of the rogers.com team, I was in charge and accountable for branding and managing the Business section (www.rogers.com/business). I over saw the strategic development of online initiatives that focus on awareness, consideration, purchasing and retaining customers within a dynamic team environment. -
E-Marketing ManagerManulife Financial Sep 2003 - Oct 2005Toronto, Ontario, CaEstablished and managed the E-marketing program for Manulife Financials’ Affinity Markets division. As a key member of the Marketing management team, I was responsible for setting strategic and tactical direction for the organization. My area was accountable for managing the 40 plus websites that represent approximately 30% of Manulife Financials’ online presence. -
Corporate WebmasterManulife Financial Sep 2003 - Oct 2005Toronto, Ontario, CaAs a member of the Corporate Communications department, I was in charge of managing Manulife’s digital global communications and brand management online (www.manulife.com). I oversaw the global collaboration of divisions and business units in developing company wide business strategies and processes. -
Ebusiness CoordinatorKodak Canada Inc. Dec 1999 - Jun 2003Rochester, New York, UsReported to the manager of e-Business Operation with such responsibilities as overseeing the daily activities of the Kodak Canada website (www.kodak.ca), unique e-commerce strategy (www.shopkodak.ca) and other online applications; managed major online projects, recruited quality staff and interfaced with Marketing/Sales, Legal, Customer Service departments and out Advertising Agencies. -
Business AnalystThe Nuance Group 1999 - 2000Glattbrugg, Ch
Peter Gobran Skills
Peter Gobran Education Details
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Wilfrid Laurier UniversityComputer And Electronics
Frequently Asked Questions about Peter Gobran
What company does Peter Gobran work for?
Peter Gobran works for Td
What is Peter Gobran's role at the current company?
Peter Gobran's current role is Director Wealth Digital Innovation at TD.
What is Peter Gobran's email address?
Peter Gobran's email address is peter.gobran@td.com
What is Peter Gobran's direct phone number?
Peter Gobran's direct phone number is +141698*****
What schools did Peter Gobran attend?
Peter Gobran attended Wilfrid Laurier University.
What skills is Peter Gobran known for?
Peter Gobran has skills like Digital Marketing, Strategy, E Commerce, Online Marketing, Analytics, Management, Leadership, Marketing, Project Management, Digital Strategy, Social Media, Strategic Planning.
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