-Lead sales team to generate advertising, digital, sponsorship, and exhibit hall revenue. Garnered recognition for surpassing annual revenue goals successive fiscal years.-Oversee development and deployment of association’s integrated marketing plan. Optimize exposure for monthly publications and generate traffic with optimized content on the enterprise’s website.-Increase brand awareness by implementing direct, online, and digital marketing methodologies as well as the development of engaging content for social media marketing across all prominent platforms. Meet or exceed established key performance indicators for engagement and reach.-Create marketing collateral for conferences, meetings, and industry-related publications.-Coordinate large-scale special events including conferences and meetings in exhibit halls. Direct sales and marketing campaigns to promote events while also performing on-site administration.

-Achieved rapid promotion to VP role due to strong leadership initiative and value-added contributions as a previous Director of Operations.-Rolled out process and quality improvements to heighten levels of organizational effectiveness for non-profit membership organization with 2,500+ members from 35+ countries across the globe.-Developed strategic plans with attention to cost-savings approach for the budgeting process. -Enabled career development and succession of members by deploying advanced continuing education resources.-Heightened return on investment and membership value by creating opportunities for networking, partnerships, and collaboration. -Orchestrated international conference activities and guest speakers in Basel, Switzerland.-Catered to requirements of members representing diversified industries including high-tech, biopharmaceuticals, finance, insurance, retail, and consumer service.-Contributed to governance by supporting the executive management board and advisory board comprised of senior executives from global member organization.-Directed three employees and spearheaded implementation of integrated marketing campaign to diversify target demographic, increase engagement with members, boost website traffic, and expand prospective member base. Deployed strategy across multiple platforms to build marketing channels. -Served as staff liaison for the development and publication of The ASAP Handbook of Alliance Management: A Practitioner’s Guide. Also served as a key liaison to the Professional Development and Marketing Committees.-Pioneered implementation of new programs including Education Provider Partner Program, a webinar curriculum, and social networking community for members.-Proved vital to refreshing website content, navigation, and online reputation management.-Initiated and sustained partnerships with external organizations resulting in guest speaker and volunteer recruitment as well as growth in meeting attendance.

-Acted as primary point-of-contact and strategic liaison for Marketing Services and Communications departments while also revising marketing programs in collaboration with committee members.-Employed creative design and compelling copywriting for membership and marketing collateral to promote competitive edge of association. Managed website content and development for public and members-only websites.-Displayed authoritative knowledge of institute’s offerings while providing representation during industry-related trade shows.