Highly qualified business leader with significant subject matter expertise in marketing, operations, and business development in association management and the non-profit sector.Email: goodellpam@gmail.com- Lead sales team to generate advertising, digital, sponsorship, and exhibit hall revenue. Garnered recognition for surpassing annual revenue goals successive fiscal years.- Increase brand awareness by implementing direct, online, and digital marketing methodologies as well as the development of engaging content for social media marketing across all prominent platforms. Meet or exceed established key performance indicators for engagement ( average > 2%) and reach.- Coordinate large-scale special events including conferences and meetings in exhibit halls. Direct sales and marketing campaigns to promote events while also performing on-site administration. - Oversee development and deployment of association’s integrated marketing plan. Optimize exposure for monthly publications and generate traffic with optimized content on the enterprise’s website.- Accomplish successful re-engagements of lapsed corporate partners.
Listed skills include Leadership, Program Management, Event Planning, Marketing, and 50 others.