I’m just as comfortable drafting a strategic plan as I am implementing hands-on media buying campaigns. I’ve always enjoyed combining the creative with the analytical, and frequently apply an analytical approach to creative strategy and vice-versa. My mindset and approach are well suited to the changing landscape of conversational AI tools like ChatGPT. I also like the interplay of the different elements of marketing: audience, message, merchandise, offer, channel, timing.My objective is to help clients identify opportunities to optimize existing marketing channels and to test new channels. Given today’s highly fragmented world of advertising, with change occurring on a nearly daily basis, it’s vital to understand the client’s business and how it can be best served by the variety of available channels. Key to this is understanding which channels are most relevant for the client’s product/service and the target market it serves. I've successfully done this for companies that sell health supplements, classroom educational supplies, personalized jewelry, stamp- and coin-collecting subscriptions, allergy symptom reduction products, die-cast car replicas, products that facilitate aging in place, pet & equine supplies, sports memorabilia, and more. It's as much understanding the affinities of the target market as it is understanding the products.I find that digital-first and digital-only companies often miss out on opportunities related to so-called “traditional” media like direct mail, radio, (linear) TV and outdoor (e.g., billboards). I’ve been responsible for mailing millions of direct mail pieces during my career and can provide turnkey solutions for testing and scaling.Industry Experience:Health & wellness, Gifts & collectibles, Jewelry, Apparel, Educational supplies, Pet supplies, Furnishings, Sports memorabilia, Publishing & circulation, Clubs & continuities
Listed skills include Direct Marketing, E Commerce, Strategy, Marketing Strategy, and 44 others.
