Phil Goodhart Email & Phone Number

Trumbull, Ct, Us

REPRESENTATIVE ACCOMPLISHMENTS (click see more)Really Good Stuff (K-6 Classroom tools & supplies)• Initiated paid search engine campaign that generated $1+ million revenue in its first year. Developed overall marketing strategy. Evaluated, selected and managed online agency• Crafted a segmentation strategy to exploit the 300K-name email file more effectively, increasing conversion rates by 30%. Evaluated opt-out, open and conversion rates; used A/B split tests; performed deliverability tests.• Managed the design, marketing and production of over 20 million catalogs/year.• Introduced the use of cooperative database mailing lists.Stauer (Watches & jewelry)• Led digital, catalog, direct mail and print marketing teams.• Provided marketing support for launch of Magento ecommerce platform.• Led effort to streamline catalog production process.Allergy Control Products (Private Equity)• Successfully launched or scaled profitable campaigns: email, consumer catalog, 3rd party online retailers, paid search.• Reduced selling expenses by 50% in the physician referral segment through lower-cost materials and elimination of distribution to low-performing accounts.• Initiated public relations campaigns and revenue-sharing agreements with physician practices, insurance carriers and industry associations - resulting in increased revenue and brand awareness.BizMark (B2B Marketing & communications agency)• Led clients in planning and executing product launches, channel development, new market segments, and marketing programs.• Created strategic plans, white papers, sales collateral, websites, tradeshow support.Wellconnected (Personalized jewelry)• Led direct marketing strategy and implementation for digital and traditional channels:• Increased Sunday newspaper inserts ROI by 50% through an innovative segmentation strategy.• Initiated online marketing campaigns (SEO, SEM, email) and revamped website design.

Westfield, New Jersey, Us

Austin, Tx, Us

Help clients grow by planning and implementing data-driven marketing initiatives, including digital advertising (e.g., Google, Facebook, YouTube), traditional advertising (e.g., radio, TV, direct mail), and data services (e.g., predictive models, retail site selection, prospect scoring)• Doubled YouTube revenue of an apparel client• Developed go-to marketing strategy for a commercial lumber client• Implemented a successful direct mail campaign for a health and wellness supplement client• Drive development of creative best practices

Richmond, Va, Us

Responsible for direct mail creative development and circulation; marketing database development and implementation; new channel and partner development.• Overhauled direct mail program for a major product line that increased sales by 65%+• Revamped catalog circulation, transforming profit losses into substantial gains• Developed a world-class marketing database, virtually from scratch• Created the company’s first lead follow-up nurturing program• Spearheaded implementation of lead scoring for Aging in the Home division

Norwalk, Ct, Us

MBI, Inc. is a $300 million-dollar direct-to-consumer products company that develops over 500 new products every year across a wide array of collectible-related categories. MBI markets its products through four operating divisions: The Danbury Mint, PCS Stamps & Coins, and The Easton Press.Key Accomplishments:• Tripled annual sales of jewelry category from $20 to $60 million in 2 years. Evaluated competition, developed more efficient testing, drove product & creative development strategy, conceived season/gift-giving strategies.• Designed and managed the launch of the company’s first website, which generated $2 million in its first year (versus total category revenue of $40 million) with an investment of $100K.• Helped build sports category to $40 million in annual sales. Developed innovative regional marketing strategy that became the cornerstone of affinity-based product categories.• Drove increase in State Quarters program subscribers from 150k to 300k and sales to $50 million/year. Doubled net response of direct mail through exhaustive creative A/B split testing.• Introduced the use of cooperative database mailing and modeling techniques that proved highly effective in driving sales and profits.Positions Held at MBI, Inc:• VP Marketing & Product Management, Danbury Mint (2003 – 2005)• Marketing Director, Postal Commemorative Society (2001-2003)• Senior Product Manager, Danbury Mint (1995 – 2000)• Operations Manager, Danbury Mint (1992 – 1995)• Product Manager, Danbury Mint (1988 – 1991)• Associate Product Manager, Danbury Mint (1986 – 1988)

Us

Developed and implemented management computer system strategies. Interviewed clients, conducted training, designed and programmed software.

Mba, General Management

Ba, Economics