Phil Goodhart Email and Phone Number
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I’m just as comfortable drafting a strategic plan as I am implementing hands-on media buying campaigns. I’ve always enjoyed combining the creative with the analytical, and frequently apply an analytical approach to creative strategy and vice-versa. My mindset and approach are well suited to the changing landscape of conversational AI tools like ChatGPT. I also like the interplay of the different elements of marketing: audience, message, merchandise, offer, channel, timing.My objective is to help clients identify opportunities to optimize existing marketing channels and to test new channels. Given today’s highly fragmented world of advertising, with change occurring on a nearly daily basis, it’s vital to understand the client’s business and how it can be best served by the variety of available channels. Key to this is understanding which channels are most relevant for the client’s product/service and the target market it serves. I've successfully done this for companies that sell health supplements, classroom educational supplies, personalized jewelry, stamp- and coin-collecting subscriptions, allergy symptom reduction products, die-cast car replicas, products that facilitate aging in place, pet & equine supplies, sports memorabilia, and more. It's as much understanding the affinities of the target market as it is understanding the products.I find that digital-first and digital-only companies often miss out on opportunities related to so-called “traditional” media like direct mail, radio, (linear) TV and outdoor (e.g., billboards). I’ve been responsible for mailing millions of direct mail pieces during my career and can provide turnkey solutions for testing and scaling.Industry Experience:Health & wellness, Gifts & collectibles, Jewelry, Apparel, Educational supplies, Pet supplies, Furnishings, Sports memorabilia, Publishing & circulation, Clubs & continuities
Pmg Marketing Solutions
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Marketing Strategist, Direct Mail SpecialistPmg Marketing Solutions Mar 2005 - PresentTrumbull, Ct, UsREPRESENTATIVE ACCOMPLISHMENTS (click see more)Really Good Stuff (K-6 Classroom tools & supplies)• Initiated paid search engine campaign that generated $1+ million revenue in its first year. Developed overall marketing strategy. Evaluated, selected and managed online agency• Crafted a segmentation strategy to exploit the 300K-name email file more effectively, increasing conversion rates by 30%. Evaluated opt-out, open and conversion rates; used A/B split tests; performed deliverability tests.• Managed the design, marketing and production of over 20 million catalogs/year.• Introduced the use of cooperative database mailing lists.Stauer (Watches & jewelry)• Led digital, catalog, direct mail and print marketing teams.• Provided marketing support for launch of Magento ecommerce platform.• Led effort to streamline catalog production process.Allergy Control Products (Private Equity)• Successfully launched or scaled profitable campaigns: email, consumer catalog, 3rd party online retailers, paid search.• Reduced selling expenses by 50% in the physician referral segment through lower-cost materials and elimination of distribution to low-performing accounts.• Initiated public relations campaigns and revenue-sharing agreements with physician practices, insurance carriers and industry associations - resulting in increased revenue and brand awareness.BizMark (B2B Marketing & communications agency)• Led clients in planning and executing product launches, channel development, new market segments, and marketing programs.• Created strategic plans, white papers, sales collateral, websites, tradeshow support.Wellconnected (Personalized jewelry)• Led direct marketing strategy and implementation for digital and traditional channels:• Increased Sunday newspaper inserts ROI by 50% through an innovative segmentation strategy.• Initiated online marketing campaigns (SEO, SEM, email) and revamped website design.
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MemberThe Connective Mar 2023 - PresentWestfield, New Jersey, Us -
MemberFractionals United Apr 2023 - Present -
Vp Marketing Strategy & Client SuccessMq&C Advertising Nov 2016 - Apr 2023Austin, Tx, UsHelp clients grow by planning and implementing data-driven marketing initiatives, including digital advertising (e.g., Google, Facebook, YouTube), traditional advertising (e.g., radio, TV, direct mail), and data services (e.g., predictive models, retail site selection, prospect scoring)• Doubled YouTube revenue of an apparel client• Developed go-to marketing strategy for a commercial lumber client• Implemented a successful direct mail campaign for a health and wellness supplement client• Drive development of creative best practices -
Vp Marketing - Database & Direct ResponseFirststreet Jan 2013 - Oct 2016Richmond, Va, UsResponsible for direct mail creative development and circulation; marketing database development and implementation; new channel and partner development.• Overhauled direct mail program for a major product line that increased sales by 65%+• Revamped catalog circulation, transforming profit losses into substantial gains• Developed a world-class marketing database, virtually from scratch• Created the company’s first lead follow-up nurturing program• Spearheaded implementation of lead scoring for Aging in the Home division -
Vice PresidentDanbury Mint (Mbi Inc.) Aug 1986 - Feb 2005Norwalk, Ct, UsMBI, Inc. is a $300 million-dollar direct-to-consumer products company that develops over 500 new products every year across a wide array of collectible-related categories. MBI markets its products through four operating divisions: The Danbury Mint, PCS Stamps & Coins, and The Easton Press.Key Accomplishments:• Tripled annual sales of jewelry category from $20 to $60 million in 2 years. Evaluated competition, developed more efficient testing, drove product & creative development strategy, conceived season/gift-giving strategies.• Designed and managed the launch of the company’s first website, which generated $2 million in its first year (versus total category revenue of $40 million) with an investment of $100K.• Helped build sports category to $40 million in annual sales. Developed innovative regional marketing strategy that became the cornerstone of affinity-based product categories.• Drove increase in State Quarters program subscribers from 150k to 300k and sales to $50 million/year. Doubled net response of direct mail through exhaustive creative A/B split testing.• Introduced the use of cooperative database mailing and modeling techniques that proved highly effective in driving sales and profits.Positions Held at MBI, Inc:• VP Marketing & Product Management, Danbury Mint (2003 – 2005)• Marketing Director, Postal Commemorative Society (2001-2003)• Senior Product Manager, Danbury Mint (1995 – 2000)• Operations Manager, Danbury Mint (1992 – 1995)• Product Manager, Danbury Mint (1988 – 1991)• Associate Product Manager, Danbury Mint (1986 – 1988) -
Assistant Brand Manager - Breath Savers MintsNabisco Jun 1985 - Aug 1985Us -
Senior Systems ConsultantArthur Andersen & Co Sep 1981 - Aug 1984Developed and implemented management computer system strategies. Interviewed clients, conducted training, designed and programmed software.
Phil Goodhart Skills
Phil Goodhart Education Details
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Harvard Business SchoolGeneral Management -
Princeton UniversityEconomics
Frequently Asked Questions about Phil Goodhart
What company does Phil Goodhart work for?
Phil Goodhart works for Pmg Marketing Solutions
What is Phil Goodhart's role at the current company?
Phil Goodhart's current role is Fractional CMO / Direct Mail Specialist for B2C and Nonprofit Organizations.
What is Phil Goodhart's email address?
Phil Goodhart's email address is pg****@****rol.com
What is Phil Goodhart's direct phone number?
Phil Goodhart's direct phone number is +120354*****
What schools did Phil Goodhart attend?
Phil Goodhart attended Harvard Business School, Princeton University.
What are some of Phil Goodhart's interests?
Phil Goodhart has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief, Health.
What skills is Phil Goodhart known for?
Phil Goodhart has skills like Direct Marketing, E Commerce, Strategy, Marketing Strategy, Online Marketing, Lead Generation, Marketing, Start Ups, Product Marketing, Product Management, Management, Crm.
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