Audio industry logistics and technician

Have appeared in over a dozen bands performing as guitarist, bassist, drummer, mandolinist, keyboardist, and ukulelist.

Creative decision maker, non-profit branding and digital marketing, implementation of fundraising coordination and event planning, in-house graphic design and IT, media spokesperson, HTML and WordPress website upkeep.

Controls marketing for 35+ year old non-profit as well as work in a number of administrative functions (fundraising, major event planning, payments of invoices, main contact for all vendors for the organization, run payroll and supervise internet technologies for the building.)Aside from day to day administrative operations, have put into place a stronger social media and web presence platform.

· Introduced the company to social media outlets as a means of raising brand awareness and engaging consumers in meaningful, two-way dialogue· Utilized Facebook to post relevant content, respond to consumer inquiries and moderate fan comments, posted multiple tweets per day and created and maintain instructional blog for customers.· Created customized e-mail newsletters distributed monthly to more than 9,000 subscribers· Implemented new sales and tracking software to track and coordinate sales, business reporting and shopping trends· Created and maintained in-house inventory management software to aid in the efficiency of current product pricing, images and copy used online and to contact customers with special orders· Utilized vast knowledge of high-end guitars, amplifiers and effects pedals· Acted as an equipment consultant for established customers

• Aided in selection of programs and implementation of webinar software for national client. • Assisted client in best way to present webinar to consumers.• Collaborated with graphic designers to figure out most efficient way to present webinar.

· Promoted four times in three years to become head of merchandising for the largest category in both website brands· Acted as organization representative at seven National Association of Music Merchants (NAMM) shows.· Maintained vendor relationships to coordinate sale of print and digital ad space· Maintained thorough, current knowledge of instrument, gear and technology spaces and trends· Served as chief editor and proofreader for all printed publications· Aided in data analysis for SKU and brand selection for print catalogs as well as identifying future products for the inventory· Received Employee of the Month award four months straight for highest sales volume