Patrick Griffith Email & Phone Number

Denver, CO, US

Austin, Texas, US

Austin, Texas, US

• Drove ~$100MM in audience revenue in FY24 by directing the modernization of outdated and disparate modeling systems into a centralized audience modeling pipeline
• Reduced annual computing costs by $500M+ by migrating all production pipelines for predictive modeling products to Oracle Cloud Infrastructure (OCI) and Data Flow from AWS and Qubole
• Increased usable observations in transactional datasets by adding $5.5B in spending records via implementing a product classification system using convolutional neural networks to tag over 1.1MM unidentified products
• Supported over $200MM in identified-data products revenue and supplied 500+ key features to Oracle Advertising’s Identity Graph by architecting and implementing a new Spark data pipeline in Scala that coalesced.
• Managed the strategic direction and execution of objectives for a data science and machine learning engineering team, growing it from 2 to 11 members while achieving zero attrition over 4 years
• Nurtured increased talent density across team members by cultivating opportunities for professional and technical growth in software engineering, data engineering, project/program management, modeling, and machine.

Austin, Texas, US

• Developed an innovative linking methodology that increased the matched population for a transactional partner by 27% and matched transactions by over 200%
• Spearheaded an initiative to clean and consolidate disparate data assets into a curated, accurate, and consistent data compendium for insights and recommendations
• Added approximately $1 trillion in additional transactional spending observations to be used across measurement and predictive modeling products by assessing and integrating a new transactional data partner
• Managed a team of data scientists to identify and assess the strategic value of potential partnerships in the broader Oracle ecosystem through the application of data science principles and execution of early concept.
• Scoped strategic utilization of data and constructed research/projects through cross-functional collaborative teams involving members of operations, product management, GTM, business development, and data science.
• Served as data science lead to support partner evaluations, interacting directly with partner executives to explain ODC data products and methodology, scope potential use cases, and ensure accurate and timely analysis

Austin, Texas, US

• Developed multi-threaded Python pipeline to automate ETL and QC for online activity, audience, transaction, and impression data, expediting OA’s causal inference measurement solution and reducing delivery SLAs by 4.
• Managed a team of data scientists in the timely execution of measurement and audience analyses and deliverables across CPG, Retail, and Auto verticals.
• Conducted internal research on methods to improve ROI modeling capabilities, including balancing concurrently running campaigns and incorporating online activities into forensic control weighting.
• Managed strategic data relationship with a major credit card company, including: - Developed Python process to streamline a complex analytical procedure to maintain user privacy and reducing analyst touch time from 3.
• Worked with Product Management, R&D, and Engineering organizations to generalize and scale valuable analytical approaches discovered through client or campaign-specific analyses.
• Supported the broader client analytics organization in troubleshooting and customizing analysis to achieve quality results across verticals and products.

• Author and publish the young-adult, action-adventure novel series, The Chronicles of Landon Wicker
• Use trend spotting, extensive research and social-network engagement to develop and execute launch strategies and continuous marketing and promotions plans
• Created and maintain a growing web presence through blogging, Twitter and Facebook to engage consumers and promote book series
• Track online effectiveness of promotional tactics by measuring spikes in website visitorship using Google Analytics and click-through rates using bit.ly
• Develop pricing strategies for published titles based on industry trends, competitive pricing and costs

Westminster, CO, US

• Developed process for automating the open web measurement process from a manual, 1-week process into a 1-day process utilizing SAS Enterprise Guide Process Flows
• Transitioned open web measurement solutions from an antiquated SAS system into a new R-based program
• Delivered client & campaign-specific analysis needed to establish (or improve) product value
• Created effective test/control frameworks for offline, digital, & cross-channel campaigns
• Evaluated results from offline, digital, & cross-channel campaigns
• Improved existing campaigns or author original analyses that advance our ability to interpret results and address challenges that might reduce our ability to deliver outcomes that exceed client expectations

Atlanta, Georgia, US

• In a nutshell: I served, for all intents and purposes, as an internal consultant to the organization, working with high-level executives and colleagues to inform business decisions by providing my expertise on the.
• Managed the development and continued analysis of the Cricket segmentation strategy through primary research studies, analysis of consumer behaviors and evaluation of market opportunity to drive long-term growth plans
• Administered and oversaw a year-long project to update and evolve the Cricket segmentation strategy and insights on target consumers, integrating primary research, profitability, historical consumer behavior, product.
• Served as consumer SME on strategic initiatives which inform market-level targeting
• Performed yearly analysis on Cricket brand equity and market-level performance to recommend marketing spend in general media and field initiatives as well as investment levels for the plan for the upcoming year
• Performed market-level deep dive analyses to help individual markets identify performance gaps and recommend ways to improve store locations, optimize growth plans and realign market spending to ameliorate poor.

Atlanta, Georgia, US

• In a nutshell: I develop and drive deep insights about target customers in an actionable format for stakeholders across the organization through querying, analyzing, and interpreting a variety of data from customer.
• Analyze consumer trends and opportunity to inform upper-level executives and field operations. Insights were used to guide 2012 targeting as well as shift company target from a demographic-based identification to an.
• Served as segment-expert on strategic initiatives which inform market-level targeting and strategies including alteringdistribution channels and optimizing store location algorithms for improved front-door sales.
• Performed sophisticated statistical analysis on customer base to provide consumer trends, targetting recommendations, behavioral characteristics and insights to key stakeholders within the company
• Supported market research team by providing primary research survey analysis, competitive updates and targeted lead lists
• Managed relationships with third-party syndicated research vendors and facilitate communication between multiple internal departments and vendors to solve business needs

Atlanta, Georgia, US

• Led a team of interns that performed sophisticated statistical analysis on consumer data and aligned those findings with the strategic positioning of the Cricket Communications brand
• Developed 5 attitudinal consumer segments through analysis of consumer surveys, cust. profitability, affinity & opportunity
• Findings were paired with additional ethnographic research and were then presented and disseminated to all stakeholders within the Cricket Communications company and to relevant external agencies/vendors

• General Mills [Spring 2009]: Optimized the General Mills couponing strategy for improved ROI on Betty Crocker products by analyzing email subject lines (recommending highly effective key words), email content.
• P&G [Spring 2009]: Analyzed the post-recessionary consumer, the North American laundry detergent market, Tide brand essence and equity to inform purchase intent for the Tide Basic product. Recommended that P&G either.
• P&G [Fall 2008]: Developed brand repositioning, segmentation and strategic marketing plan for the Metamucil brand to increase purchase and usage by younger demographics as well as remove stigma of fiber products

• Provided key insights into research, development, strategic planning, forecasting, creative development and graphic design of integrated marketing campaign for the AOL Instant Messenger client for AAF NSAC Competition
• Arrowhead Advertising won District-4 NSAC and was awarded Best Presentation, Best Research and Best Overall Campaign
• At the NSAC National Finals, Arrowhead Advertising received 2nd place for Plans Book and 8th for Overall Campaign

Tallahassee, FL, US

• Created streamlined process for the image management department, ImageZ, resulting in the increased efficiency of the photography process. Processing turnaround, which took approx. one week to complete, was reduced to.
• Performed market research & competitive analysis, maintained status reports, updated databases and proofed ad layouts
• Managed the distribution, processing and organization of the Luxury Resorts and Hotels (LXR) photography collection

• Managed the direction of the marketing department and its staff, including graphic designers, videographers, webdesigners and a volunteer staff
• Organized promotional campaigns for upcoming events, performed primary market research and served as liason between the programming and marketing departments of the Reubin O’D Askew Student Life Center (SLC)
• Managed production of promotional materials, developed strategic partnerships and oversaw campaign implementation
• During tenure, SLC garnered record attendance of more than 90,000/year, an increase of over 10,000 to previous record

M.S., Integrated Marketing Communications

B.S. & B.A., Business & Marketing And Advertising & Marketing Communication, Respectively