Peter Griggs Email & Phone Number

Redding, Ca, Us

United States

Plan, develop, and manage the marketing, advertising, communications and public information for the college to build awareness and understanding of college programs and their impact on the community and economy. Responsible for gathering and disseminating information about the college and providing counsel on strategic communications, crisis communications, district publications, logo/branded promotional items, multimedia, social media, and web site UX/UI . Act as the college’s primary contact to the media. Develop and implement advertising objectives and strategies to best position the college internationally, and within our local service area as the preferred higher education option for transfer, adult ed, degree and certificate options.• Served as the PIO for the college during the pandemic as part of the Emergency Operations Team. Worked directly with president and his cabinet and campus security on messaging• During the Carr Fire (one of the largest fire disasters in the state/nation) served as the PIO during the time that the college served as the Emergency Evacuation Center for area residents. Coordinated with multiple agencies including Red Cross, Salvation Army, and CAL FIRE, to disseminate information. Coordinated multiple press conferences/briefings. Involved with state, national, and international coverage of event• Served as the PIO during power outages, natural disasters, event cancellation, and personnel issue management • Attend board meetings and answer questions or present on marketing efforts when requested• Speaker at National and State conferences on the college's marketing and crisis communications efforts• Propose, develop, and implement a marketing plan for the college which has contributed to increases in enrollment every semester since the pandemic. • Connect marketing to program development, enrollment management, student recruitment and outreach efforts, and resource development• Write weekly newsletters for staff and students

Redding, California Area

• Marketing and Outreach Director for a 3 county, 5 campus District that serves12,500 students annually (7200 FTES) and 1100 staff/faculty• Led a successful enrollment campaign, coordinating multiple subs, resulting in a 150% increase in applications YTD and 7.5% FTES growth YTY maintaining funding base from State.• Part of a successful $139M bond initiative• Graduate from Administrative Leadership Academy (12 months training)• PIO (Public Information Officer- evening response team) for the active response team. Participated in FEMA emergency response and Law Enforcement Social Media Marketing training• Crisis communication experience during active shooter incident, natural disaster response (Carr Fire Evacuation Center), Public Health contagious disease outbreak, and campus evacuation due to fire• Arranged and prepared speakers for media interviews/talk shows• Cultivated relationship with reporters and media outlets. Wrote/edited all press releases, social media posts, ad copy, and campaigns.• Participated in Partnership Resource Team (PRT) for Santa Rosa Jr. College. Provided a written audit of marketing practices and improvements needed.• Centralized promotional purchasing for district-wide cost savings by negotiating long-term contracts at lower CPU• Manage and hire design staff and sub-contractors.• Professional photographer for events, graduations, and ad campaigns• Faculty Advisor to the student newspaper

Redding, California Area

• Cultivated relationship with reporters and media outlets. Wrote/edited all press releases, social media posts, ad copy and campaigns. • Centralized promotional purchasing for district wide cost savings by negotiating long-term contracts at lower CPU• Manage and hire design staff and sub-contractors. • Professional photographer for events, graduations and ad campaigns• As the Communication Design Coordinator developed and produced all collateral and marketing materials• Faculty Advisor to student newspaper

Redding, California Area

• Developed lesson plans, lectured, held office hours, and supervised labs. Taught theory and technical application for Graphic Design using Adobe suite of products. • Taught technical course for Adobe Photoshop.• Re-designed courses for Graphic Design to move from 2 unit to a full 3 units as part of web design certificate• Class size always impacted with waiting lists at the start of each semester• Mentored 20-30 students per semester in career and academic objectives and goals

Client list includes; Simpson University, Turtle Bay Parks and Museums, Adamson's Peak Performance, Shasta Historical Society, Trinity Public Utility Co., Indian Creek Lodge, Shasta County Office of Education, MariTech Industries, Gaumer’s Gems, Worral Grinding. From public to private enterprises, large companies to small. Responsible for; project management, client relationship management, billing, problem identification and presentation of available solutions.

Redding, California Area

• Redesigned and produced the Activity Guide and implemented advertising sales program resulting in a surplus of net revenue after production costs• Branded the Recreation Division and its programs to develop a consistent presentation across all media channels• Coordinated all social media marketing efforts, website redesign and production of marketing collateral • Designed and produced a visual database for photos and a job-tracking database• Participated in budget preparation and administration of cost control for marketing efforts promoting community events

Greater Chicago Area

• Development of all national marketing materials• Re-designed and deployed the firm’s intranet site to aid in communications and content management• Trained support staff and established guidelines for intranet maintenance• Developed consistent proposal and internal communication templates for brand cohesiveness• Built multi-media interactive presentations for RFP/RFQ process and for litigation consulting. Designed Project Management and Public Involvement web sites for various high-profile government projects. This required that I edit video and develop a DVD training series for Utility Management. • Due to the worldwide breadth of the company, daily telecommuting was essential to be effective in my position

Redding, California Area

• Responsibilities included coordinating, tracking, maintaining and producing graphics, illustrations, proposals and presentations for internal and external clients--over 1500 projects/year• As a Project and Team Lead for the graphics group I coordinate schedules, manage staff, and translate project input into effective, compelling communication pieces• Consulted with and mentored staff on corporate programs and objectives, visual communications principles, and maintained a positive, motivational work environment• Troubleshooting computer graphic applications• Developed digital presentations and led teams of multiple designers from different firms on a variety of multi-million-dollar RFP/RFQ efforts including development of message and prepping C-suite presenters under critical time frames. • Instrumental in the design, production and maintenance of a regional intranet site. • Collaborated with members of the National e-Pubs group for the region to develop guidelines and standards for new and evolving technologies related to communications and internet use.

Roseville, Ca

Initial development and research for possible articles on graphic design as a process and principles and techniques of design including; balance/symmetry, rhythm/repetition, emphasis, unity, movement, and proportion/scale. Articles were graphic in nature and had to incorporate all of these theories in practical, real-world examples. Emphasis was placed on using typography, graphics, and illustrations to create compelling page layouts, identities or solving a common visual design problem using the latest software applications available at the time. Magazine was produced in as a multi-color publication.

Ba Communications, Visual Communications

Architecture/Art

Presidents Honor Roll; Spring '87, Spring '88, Deans Honor Roll; Fall '87, Fall '88

Fine/Studio Arts, General