- Responsable del Programa Global Do It Yourself (DIY), que consiste en poner a disposición de BBVA productos y servicios para su contratación y uso de forma digital, intuitiva, transparente y de autoservicio end to end.- Responsable de alinear la estrategia con la ejecución del Programa Do It Yourself del Grupo BBVA a nivel global.- Responsable del Diseño, Desarrollo y Lanzamiento de productos y servicios de DIY en los países donde BBVA tiene presencia.- Responsable del desempeño, ejecución y contribución de los Equipos ubicados en Madrid y México.

Founding partner of a digital marketing startup with clients in different sectors and industries with the aim of providing unique interactive experiences, as well as developing digital strategies, platforms and mobile applications.

Consultant responsible for Omnichannel projects of electronic banking, mobile banking and mobile wallet for banks in LATAM, USA and Canada. Involved from pre-sale, business analysis and implementation.

- Responsible for creating, analyzing and evaluating initiatives that add value for the client, taking into account the best technical practices, providing feasibility studies for the company in the development of technology focused on savings and improvements in customer service.- Develop functional prototypes and implement pilot initiatives, working in conjunction with the project areas to increase sales.- Analysis, development, implementation and monitoring of the Palacio de Hierro projects related to digital channels

- Responsible for providing collaboration tools for the entire company based on best practices.- Responsible for VIP support for top management.- Management and administration of web content through SharePoint 2010, control ofMobile devices and remote work schemes.- Realization of projects such as Migration to Windows 7 and Office 2007 (2,800 desktops migrated), migration of Lotus Notes to Microsoft Exchange 2007 (2,600 mailboxes migrated), implementation of Microsoft Office Communicator (Lync 2010), Live Meeting and SharePoint 2010.

- Responsible for the consolidation of the IT area, through the integration of all corporate applications and approval of IT services, in order to turn Technology into a driving force for the Business.- Responsible for the corporate applications of the brands Starbucks, Burger King, Dominos Pizza and Chilis.- Detection of areas of opportunity, quantitative and qualitative analysis of processes- Coordination of continuous improvement projects- Implementation of a Service Desk, integrating all the services (IT, Administration and Operation) into 1,000 stores in order to meet all your needs in a single point of contact.

- Responsible for the administration of LAN, WAN, infrastructure and voice and data architecture.- Leader of the systems security team for the control of technological threats.- Administration and control of SLA (Service Level Agreement) and all IT processes based on ITIL.- Creation, execution and implementation of a project through an RFI and an RFP for the subcontracting of all communication services (TELMEX, Maxcon, Alestra, Axtel, BESTEL, etc.), as well as the optimization of contract management including telephony and mobile telephony.

- Responsible for the homologation of the company's computer system (email and servers).- Implementation of a methodology with which to improve response times for solving problems with users.- Implementation of first level support to the corporate and stores.- Responsible for the restructuring of the Telecommunications Site