Paul Smith

Paul Smith Email and Phone Number

Senior Adobe Analytics Analyst/Digital Data Analyst @ Atos Syntel
Memphis, TN, US
Paul Smith's Location
Memphis Metropolitan Area, United States, United States
Paul Smith's Contact Details
About Paul Smith

With over 20 years of experience as an Adobe Analytics data analyst and developer, I am passionate about leveraging cloud-based solutions and advanced analytics techniques to drive data-driven decision-making and uncover actionable insights. I currently work as an Adobe Analytics Developer at Atos Syntel, where I spearhead the production of Google cloud-based operational analytics scripting for FedEx, one of the world's largest delivery services companies.In my most recent roles, I collaborate with cross-functional teams to develop tailored analytics solutions that drive strategic decision-making and enhance user experience on FedEx.com. I integrate FedEx SQL data sources and data feeds with Google and Amazon (AWS) cloud tools, including Adobe Analytics and Tableau desktop/server reports. I also continuously optimize tagging strategies and data collection methodologies for accurate and comprehensive data capture. Additionally, I leverage advanced analytics techniques, such as predictive modeling and machine learning, to generate insights and recommendations that improve FedEx's operational efficiency and customer satisfaction. I hold an HFI Certified Usability Analyst certification and have completed multiple courses on healthcare analytics in R from LinkedIn. I am proficient in Tableau desktop/server, A/B testing, tag management, and Google Analytics suite, and have a strong knowledge and foundation in data capture, cleaning, and statistical analysis (using R and Python).

Paul Smith's Current Company Details
Atos Syntel

Atos Syntel

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Senior Adobe Analytics Analyst/Digital Data Analyst
Memphis, TN, US
Website:
atos-syntel.net
Employees:
7296
Paul Smith Work Experience Details
  • Atos Syntel
    Atos Syntel
    Memphis, Tn, Us
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  • Atos Syntel
    Adobe Analytics Developer At Atos Syntel (Now Eviden) For Fedex
    Atos Syntel Mar 2020 - Present
    Troy, Michigan, Us
    • Enhanced Adobe Analytics reporting and Tableau dashboards, resulting in a 20%increase in site optimization efforts and driving strategic decision-making.• Managed cloud-based analytics scripting for tagging, reporting, and data visualization,to enhance optimization efforts and actionable insights for business initiatives.• Integrated Adobe Analytics with Google cloud tools, enabling seamless data feeds andreports for strategic decision-making in SQL, Adobe Analytics, and Tableau within 1 year.• Collaborated with stakeholders to establish key performance indicators (KPIs) andmetrics for new products and website enhancements, to improve strategic decisionmaking.• Implemented improved tagging strategies and data collection methodologies, leading toa 25% improvement in data accuracy and capture, empowering better-informedoptimizations.
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  • Asurion
    Adobe Analytics Developer (Dtm, And Launch)
    Asurion Nov 2010 - Oct 2019
    Nashville, Tennessee, Us
    • Enhanced data capture and reporting accuracy for 100+ mobile device claimsprocessing websites by leading digital tagging and analytics.• Maximized tracking efficiency through the implementation of Adobe Launch and DTM,resulting in streamlined data collection and coding for improved web and mobile appanalytics.• Collaborated with internal stakeholders to establish KPIs for new products, siteenhancements, and redesigns, leading to improved user experience and increasedconversion rates.• Improved site optimization efforts by 30% through enhanced web data analysis usingAdobe Analytics, Test & Target, and Adobe Launch, resulting in strategic decision-making
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  • Idr, Inc.
    Adobe Analytics Developer (For Asurion)
    Idr, Inc. Mar 2010 - Nov 2010
    Alpharetta, Georgia, Us
    • Designed, implemented, and tested analytics via Adobe Analytics on web, and offlineplatforms, resulting in a 25% increase in overall data accuracy and quality.• Administered Adobe Analytics and Test & Target, ensuring seamless troubleshooting andsupport for internal users and the analytics team.
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  • Northrop Grumman
    Web Usability And Analytics Expert, Web Team Leader, Web Developer
    Northrop Grumman Dec 2002 - Sep 2008
    Falls Church, Va, Us
    • Managed site traffic reporting analytics and usability for GoArmy.com. Coordinated localwebsite development and graphic design by local resources in support of the US Army'smarketing/advertising partners, Leo Burnett and McCann Erickson.
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Paul Smith Skills

Web Analytics Analytics Omniture Microsoft Excel Statistical Data Analysis Usability User Experience Seo Sem Information Architecture Web Development E Commerce Web Design Databases Crm Web Marketing User Interface Google Analytics Website Development Software Documentation Testing Html Ppc Online Marketing Javascript Webtrends Analytics Dreamweaver System Administration Data Analysis Digital Strategy Digital Marketing Microsoft Office Microsoft Word Microsoft Sql Server Human Factors Human Computer Interaction Requirements Analysis Business Requirements Quality Assurance User Acceptance Testing Usability Testing Statistics Multivariate Statistics Statistical Tools Statistical Software R Jmp Spss

Paul Smith Education Details

  • Penn State University
    Penn State University
    Industrial Psychology
  • Western Kentucky University
    Western Kentucky University
    Industrial And Organizational Psychology
  • Coursera
    Coursera
  • Coursera
    Coursera

Frequently Asked Questions about Paul Smith

What company does Paul Smith work for?

Paul Smith works for Atos Syntel

What is Paul Smith's role at the current company?

Paul Smith's current role is Senior Adobe Analytics Analyst/Digital Data Analyst.

What is Paul Smith's email address?

Paul Smith's email address is pg****@****ail.com

What schools did Paul Smith attend?

Paul Smith attended Penn State University, Western Kentucky University, Coursera, Coursera.

What skills is Paul Smith known for?

Paul Smith has skills like Web Analytics, Analytics, Omniture, Microsoft Excel, Statistical Data Analysis, Usability, User Experience, Seo, Sem, Information Architecture, Web Development, E Commerce.

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