Prathyusha Gunda Email & Phone Number

Boston, Ma, Us

Durham, North Carolina, Us

- Leading a large diverse team of portfolio marketers, finance ops, knowledge management and marketing operations to advance healthcare in pharma, EBP, Govt, payer/provider/insurer and MedTech- Restructured the team to align with key business priorities and managed resourcing to deliver on cost savings- Managing a large budget ($Ms) to maximize ROI- Launched a new marketing vision and strategy to maximize bottom line impact and revenues

Durham, North Carolina, Us

Led Global MedTech and M&A advisory business marketing- Delivered 18% growth in a 5.9% CAGR market (called out as an exceptional strategy by Group President)- Delivered $0.9M in cost savings by optimizing resources- Devised a top 20 C-suite engagement strategy to drive growth via strategic partnerships- Launched new market positioning, and holistic customer messaging weaving 20+ disparate offerings across multiple business lines- Led omnichannel strategy and execution boosting funnel by ↑149% in leads, ↑38% in MQLs and 12x ROI on marketing spend

Non-profit organization, Board Member

Amsterdam, Noord-Holland, Nl

- Turnaround a declining business and grew market share for 2 consecutive years (2021 performance was 117% to plan, 10 quarters of growth, 4.5% share gain)- Focused execution of a 3yr business strategy to collaboratively win in a challenging market - Implemented an indirect sales channel to increase market penetration - Refocused global business unit and influenced product roadmap to deliver maximum returns (3-5% growth YoY)Mid year 2021 overachievement award2021 Marketing award for market share growth and price realization2020 multiple marketing and business leadership awards

Amsterdam, Noord-Holland, Nl

Responsible for Commercial & Business Marketing of Ultrasound Radiology in North America. Crafted innovative and creative forward looking strategies to win in a relatively flat market. Partnered with Sales, Clinical and Service to drive order intake and revenue in traditional and new indirect channels. Led market activation and penetration by leveraging traditional marketing, influencer marketing and social media strategies. Led new market launches, and influenced roadmap to drive growth.- Grew market share for 4 consecutive quarters

Waltham, Ma, Us

Global Product Management Head & Interim Global Marketing HeadPromoted in less than a year to lead global product management & US Marketing;Sales Partner of the Year Award (2015); Overachievement awards- Built and executed strategy for business growth (17% over 3yrs), built high performing team of 8, executed redundancies, managed large budgets ($Ms) and created 3yr strategic vision to boost growth and engagemento Launched new product initiatives for 26% CAGR o Evaluated and integrated 2 acquisitionso Delivered double digit (10%) growth by consolidating 16 diverse portfolios into a singular customer strategy - Managed P&L for $155M business unit, achieving 24% increase in profit margin by consolidating manufacturing sites and reducing SKUs - Launched new corporate brand and website

San Clemente, Ca, Us

Worked for Smiths Medical that was acquired by ICU Medical in 2022Responsible for Global Marketing including strategy planning, identify new business development opportunities and New Product Management• Initiated multiple NPI projects to increase incremental revenues, bottom line and market share across product segments ($100MM franchise)• Developed strong business cases to gain management approval to initiate new projects• Spearheaded Voice of Customer (VOC) and Proof of Concept evaluations in China, India, S.E. Asia, Europe and North America (16 markets, 5 user profiles, 200 end users)• Launched 5 products in various markets to maximize revenues and increase market penetration (include NPI and Product Improvement platforms)• Delivered $0.3-0.5M in annual savings by various cost-saving initiatives

Chicago, Us

- Led the Ortho and Spine Navigation program to introduce new products to market by directing the development effort. - Presented business case to executive management to commence new product development; Initiated business discussions on product scope and timelines

Chicago, Us

- Turned around a difficult customer collaboration situation; Improved Customer Satisfaction rating within 7 months (from 4 to 8 on a NPS scale of 10) and retained customer - Developed sustainable customer relationship management process to better align collaborative research with business goals

Chicago, Us

- Evaluated new technology (start-up) and determined commercial impact for business; Initiated partnership and adapted technology for clinical use - Promoted to project lead within a year based on ground-breaking work in diagnostic cardiology- Led global team (Israel, India, US) to develop and adapt novel technology through prototype development lifecycle for cardiac and body imaging applications

Mba, Strategic Marketing; Strategy & Leadership

Mba, Strategic Marketing; Strategy & Leadership

Ms, Bioengineering

Be (Bs), Biomedical Engineering