Paola Hernández Email & Phone Number

Miami-Fort Lauderdale Area

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• Roloz Group is a company focusing on the golf industry created to offer to the Latin America and the Caribbean regions the ability to purchase quality pre-owned golf carts, brand-new parts, accessories, and.
• With extensive leadership experience in different past roles, I have effectively developed and set in motion the business and sales objectives aligned with our corporate vision, which has yielded exponential growth.
• I have been involved in finding vendors and partnerships in different countries to establish products and wholesaler’s agreements with important benefits to the company.
• Responsible for online and offline marketing, web development, analytics, SEO, advertising, and CRM Strategies.

Barcelona, Catalonia, ES

• To define and implement the commercial strategy to position the agency in Miami and develop internal synergies between the different areas in order to meet the objectives and achieve the Anagram LATAM objectives.
• Identify market trends and opportunities in existing and new clients.
• Proposal development, budget, and negotiation.
• Set the necessary pricing policy to meet the company objectives.

Miami, Florida, US

• Supported the business plan, direct and coordinate operations in support of a company's growth.
• Managed daily operations of personnel, purchasing, business administration, and oversaw the back-office departments.
• Formulated training and incentive plans, maintaining efficient team structure and performance through analytics, processes, and tools.
• Worked with the leadership team to develop plans to meet future needs and reach business growth.
• Responsible for maintaining profit margins according to established objectives and developed or maintained internal control systems to ensure accountability.
• Set up internal work structures, lead working teams, and internal control processes to ensure the quality of deliverables.

Miami, Florida, US

• Developed strong relationships with outside partners, such as vendors, advisors, and internal partners
• Developed and executed the company’s business strategies.
• Recruited staff, prospects, and create teams of work for each client.
• Provided strategic advice to the board and chairperson
• Prepared and implementing comprehensive business plans to facilitate achievement.
• Oversaw the Miami team and remote operation, providing leadership and direction.

Miami, Florida, US

London, GB

• Accounts: Hewlett Packard, Embassy suites, McDonald’s, Motorola.
• Digital marketing and communication strategy development.
• Planning budgets and activities for account management
• Set up goals and objectives for all teams in charge.
• Understood customer requirements and needs to offer suitable solutions and generate new business.
• Provided account team leadership and convey the specific requirements for multi-functional support to the appropriate regional team on a timely basis.

Bogotá, Cundinamarca, CO

• Accounts: Avianca Airlines, ETB (Telecommunication company)
• Planned and implemented brand strategies for the client.
• Planned budgets and activities for the accounts in charge.
• Provided account team leadership and convey the specific requirements for multi-functional support on a timely basis.
• Build a relationship and support clients on marketing activities and execution.
• Resolved issues to maintain and strengthen customer trust.

New York, NY, US

• Account Manager in all day-to-day activities
• Gathered and assembled background information, research, and all support information required for the development of creative briefs.

Marketing And Advertising, Advertising

Business Administration And Management, General