Phaedra Codinha Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Greater Boston Area

Boston, Ma

Promoted to senior graphic designer in August 2017. From 2016 to now, I have led K12 mathematics campaigns. For the enVision AGA campaign was the lead designer and art director who developed brochure, sampak packaging, flyer templates. Worked on the digital aspects of mathematics email and landing pages. Learned how to create a Zmag, which is a digital marketing piece that incorporates videos, pdfs and web links. Mathematics is K12's top revenue producing discipline for 2017. I also developed Pearson's 2018 K12 Learning Services catalog covers. Came up with three concept ideas that reflected Pearson K12 Learning Services: modern, fresh and clean.

Boston, Ma

Hired on as full time design staff as a graphic designer for K20, then back K12 to Learning Services. My projects were mostly brochures, flyers, Powerpoints. During this time, I learned html code and put that knowledge to good use for Pearson's html email projects. Learned how to create a landing page blueprint for web developers. Also, had my first design campaign for ReadyGen 2016. This campaign brought in 40 million dollars to date.

Boston, Ma

Started off creating design for Pearson as a contract production designer for K12 Learning Services. Guides, flyers, samplers, brochures were just some of my production projects.

Billerica, Ma

Designed email campaign graphics for seven People ID brands which generated on average $500-$1500 in sales per brand weeklyCreated trade show lead generators for seven brands: show special flyers, coupons, pre/post-show email campaign graphics for ASI, ASIS, and ISC West shows that attracted leads to boothsWorked closely with sales teams/regional managers for quick turnaround time on unique projects such as healthcare and education vertical market campaigns which attracted new businessRevitalized monthly employee newsletter with modern, clean, easy-to-read look; sole designer on production and ensured deadline was metCreated, organized and maintained a marketing traffic system for 11 years that supported 1000+ design projects. System was beneficial for all managers to know project status at any given timeSupported web team with web banners/ graphics that promoted weekly email campaigns on site as well as updated new product images

Burlington, Ma

Received CIPI Group All Star Team Outstanding Performance AwardExecuted end of year sales push marketing collateral for ‘October Madness’ that contributed to make company year end numbers. Goal was accomplished through combined use of brochures, postcards and emailsDesigned direct mail kits for sales team to promote China factory; tracked all print production expenses. Given budget of $7500 and stayed under $7000Hired and supervised temporary graphics assistant while completing redesign task and catalog production during a four month time frameGained extensive knowledge of print buying process, press approvals and on-site press checks through the use of having marketing collateral printed commerciallyNote: Brady Corporation (Brady People ID) acquired Comprehensive Identification Products, Inc. in August 2006

Gloucester, Ma

Designed innovative healthcare packaging for variety of private-label accounts including CVS, Family Dollar, Grand Union, Healthcare America accountsProduced 2/C & 4/C printing files; ensured that packaging graphics are printed to the highest standardsUtilized production techniques to upgrade packaging graphics to client specifications.Created 3-D comps of health care packaging for trade shows and meetings.

Wilmington, Ma

Designed all print marketing collateral, including first school catalog which increased student enrollment for fiscal year 1997-1998Worked with printers to ensure that educational literature is printed to design specificationsMaintained and organized marketing database using ACT software to forecast future training needs.

Bachelors In Art, Concentration: Graphic Design Minor: Marketing

GPA cum laude (Earned degree while working 24hrs per week)

Certificate, Web Design

Learned basics of web design including: Html code-levels 1, 2 and 3, Cascading style sheets, Dreamweaver, Flash, Search engine.

Graphic Design Related

Professional Development Seminars 1999-current Photoshop | InDesign | Print Buyers | Art Direction Lynda.com on-line training tutorials.