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Phaedra Long (She/Her) is listed as Brand Management Leader & Product Mix Strategist ☞ Brand Licensing ☞ Entertainment Marketing ☞ Events Coordinating at The Pokémon Company International, a company with 787 employees, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Phaedra Long (She/Her).
Phaedra Long (She/Her) previously worked as Director of Pokemon Center Merchandise Development at The Pokémon Company International and Director of Merchandise Development ► Brand Management at The Pokémon Company International. Phaedra Long (She/Her) holds Bachelor Of Applied Science (B.A.Sc.), Business Management, Business Administration, Minor In Marketing from Bloomsburg University Of Pennsylvania.
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I am an innovative and detailed-oriented Brand Management Director with experience developing product mix strategies for major brand-driven marketing events, QSR promotions, publishing, and hard and soft consumer product lines. My focus is creating high quality, fun products while synergizing the whole brand message to connect to the desired target audience.In my current role, I lead a team that drives the creation of the style guides, character choices, marketing events/roll outs. I collaborate with licensing and other business teams to develop a product mix that aligns with brand guidelines and also appeals to consumers of all ages. It is a lot more than getting to pick characters that go on shirts and bags; our choices are dictated by current brand focus, product placement, and our target consumer. We then work closely with licensees and/or internal parties on anything from apparel and toys to international McDonald’s campaigns, mall tours, and the Macy’s Thanksgiving Parade balloon. Product and brand development is not about today and tomorrow; it’s about months and years from now. I help my company with the forward planning required to read the product lifecycle and recognize when people are still interested, yet eager to see what’s next.
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A career timeline built from the work history available for this profile.
Bellevue, WA
As PokemonCenter.com, the official online store for Pokémon Center merchandise, began to rapidly expand its offerings, I was presented with an opportunity to shift my focus on its merchandise development fulltime. My team continues to be responsible for the overall product development and direction of PokemonCenter.com, focusing on unique designs and high.
Bellevue, Washington, United States
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the.
Bellevue, Washington, United States
As Product Approvals Manager, I managed a team of four responsible for quality and brand approvals for all licensed products. We created and updated the style guide that aligns the overall look and feel of the licensed product line outside of Asia. Organizing and deploying resources toward product roll-outs across all categories for the U.S. and Europe to.
New York, NY
The Pokémon Company International, one of the most popular children's entertainment properties in the world, was founded in February 2001 as Pokémon USA, Inc. It was later merged in 2009 with Pokémon UK to form the current international subsidiary. As Brand Management Associate for Pokémon USA, I approved all 3D licensed products for the U.S., Canada.
Other employees you can reach at pokemon.com. View company contacts for 787 employees →
Filippo Rizzi
Colleague at The Pokémon Company International
Seattle, Washington, United States, United States
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PR
Paige Robison
Colleague at The Pokémon Company International
Seattle, Washington, United States, United States
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RT
Root Toor
Colleague at The Pokémon Company International
Los Angeles, California, United States, United States
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AC
Aaron C.
Colleague at The Pokémon Company International
Dublin, County Dublin, Ireland, Ireland
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KA
Katharina Ausborn
Colleague at The Pokémon Company International
Greater Manchester, England, United Kingdom, United Kingdom
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MP
Michael P Hill
Colleague at The Pokémon Company International
Greater Seattle Area, United States
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PD
Pablo De Jesús Hernández Ramírez
Colleague at The Pokémon Company International
Álvaro Obregón, Mexico City, Mexico, Mexico
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MA
Marvin Andrews
Colleague at The Pokémon Company International
London, England, United Kingdom, United Kingdom
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KS
Klekz Snailcat
Colleague at The Pokémon Company International
Utica-Rome Area, United States
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GM
Gwen Machan
Colleague at The Pokémon Company International
Seattle, Washington, United States, United States
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Activities and Societies: Bloomsburg University Manga and Anime Club
Activities and Societies: Bloomsburg University Manga and Anime Club
Quick answers generated from the profile data available on this page.
Phaedra Long (She/Her) works for The Pokémon Company International.
Phaedra Long (She/Her) is listed as Brand Management Leader & Product Mix Strategist ☞ Brand Licensing ☞ Entertainment Marketing ☞ Events Coordinating at The Pokémon Company International.
Phaedra Long (She/Her) is based in Seattle, Washington, United States while working with The Pokémon Company International.
Phaedra Long (She/Her) has worked for The Pokémon Company International.
Phaedra Long (She/Her)'s colleagues at The Pokémon Company International include Filippo Rizzi, Paige Robison, Root Toor, Aaron C., and Katharina Ausborn.
You can use AeroLeads to view verified contact signals for Phaedra Long (She/Her) at The Pokémon Company International, including work email, phone, and LinkedIn data when available.
Phaedra Long (She/Her) holds Bachelor Of Applied Science (B.A.Sc.), Business Management, Business Administration, Minor In Marketing from Bloomsburg University Of Pennsylvania.
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