Phaedra Long (She/Her) Email & Phone Number

Bellevue, Wa

As PokemonCenter.com, the official online store for Pokémon Center merchandise, began to rapidly expand its offerings, I was presented with an opportunity to shift my focus on its merchandise development fulltime. My team continues to be responsible for the overall product development and direction of PokemonCenter.com, focusing on unique designs and high quality products for all ages. My team originally included the sourcing and production functions for PokemonCenter.com merchandise, but those teams are now thriving separately so I can focus my attention solely on product development. We strive to create thoughtful, unique products that will delight our U.S. fans.

Bellevue, Washington, United States

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. As Director of Merchandise Development, I managed a team of 15 responsible for quality and brand approvals for all licensed products for Pokémon brand outside of Asia. We organized product roll-outs across all key categories for the U.S. and Europe to coordinate with video game and animation launches. In addition, my team launched PokemonCenter.com, the official online store for Pokémon Center merchandise. We were responsible for the overall product development and direction of PokemonCenter.com, focusing on unique designs and high quality products for all ages. When I lead the Media Production team, we managed the localization of Pokémon animated television series and movies into 18+ languages as well as the digitizing of the Pokémon animated series and movie library (including over 800 episodes and 17 movies, into 8+ languages). Our team also helped organize the animated content into concise story arcs.Some of my other recent projects include:► Pokémon Super Bowl Commercial► Macy's Thanksgiving Day Parade Balloon ► McDonald's Happy Meal Campaigns (U.S./France/Canada)► Pokémon Symphony Tour► Camp Pikachu App► Pikachu Press Books

Bellevue, Washington, United States

As Product Approvals Manager, I managed a team of four responsible for quality and brand approvals for all licensed products. We created and updated the style guide that aligns the overall look and feel of the licensed product line outside of Asia. Organizing and deploying resources toward product roll-outs across all categories for the U.S. and Europe to coordinate with video game and animation launches in each region was another responsibility. The overall product development and direction of PokemonCenter.com, the official online store for Pokémon Center merchandise, focusing on unique designs and high quality products for all ages was also managed by my team. We came up with creative solutions for various product development challenges to make sure that final items are representative of overall brand direction. In addition, I worked closely with the marketing team on some unique projects to develop key promotional pieces for: ► QSR (Quick Service Restaurants - Subway, Burger King, McDonald’s) promotions; toys, kid’s meal container, placemats, signage, web games, and commercials ► Macy’s Thanksgiving Day Parade balloons

New York, Ny

The Pokémon Company International, one of the most popular children's entertainment properties in the world, was founded in February 2001 as Pokémon USA, Inc. It was later merged in 2009 with Pokémon UK to form the current international subsidiary. As Brand Management Associate for Pokémon USA, I approved all 3D licensed products for the U.S., Canada, Latin America, and Australia (over 40 licensees). The approval process entailed working directly with the licensing division to determine potential opportunities and streamline current ones. I aided in developing new product line ideas and coordinated character roll-out plans for all licensed products in accordance to release dates of video games, animated series, trading card game, movies, and other relevant brand functions. In the public relations coordinator role, I helped organize and launch a few high-profile marketing events including: ► Pokémon’s 10th Anniversary initiative, including the Pokémon Party of the Decade event in Bryant Park that attracted over 25,000 people ► A 22-city mall tour► The premiere of the eighth Pokémon movie at Comic-con, the largest comic book, hobby, and gaming convention in America ► The introduction of new voice actors for television series

Bachelor Of Applied Science (B.A.Sc.), Business Management, Business Administration, Minor In Marketing

Activities and Societies: Bloomsburg University Manga and Anime Club

Bachelor Of Arts (B.A.), Mass Communications, Minor In Public Relations

Activities and Societies: Bloomsburg University Manga and Anime Club