Paul Haefner Email & Phone Number

Chesterbrook, Pa

• Reliable achiever directing internal communications across six domestic regions in the 3,600-employee linear and digital video advertising division of Comcast. Specializing in enterprise-wide, advanced advertising and operations communications.• Experienced VP and above handler, including daily interaction, consultation, planning and execution. Tactful, confident counselor experienced with sensitive, secure and legally-sensitive messaging. • Future-state pioneer pushing the adoption of audience-aware web parts, game-based learning and a desire-to-participate environment.• Created and delivered new internal video series Spotlight in Real Time, featuring real-world experiences and storytelling via short-form video (90 seconds max). Access and viewing INCREASED 80% OVER THE LIFE OF THE SERIES.• Provided value-add editorial guidance and production expertise to the Executive Education Series, a live internal seminar series presenting external marketplace experts for the benefit of ongoing executive education. REACHED 78% OF TARGET AUDIENCE through live attendance and on-demand viewing.• Driving creative contributor to the design, development and delivery of ATLAS 2.0, the company’s primary online resource and communications nerve center. DAILY ACCESS ROSE 35% AND IS TRENDING UPWARD since release.• Key member of leadership team designing and delivering communications to support a pair of enterprise-wide business model shifts from four divisions to nine regions, then to six regions.• In past, manage two direct reports with specific focus on enterprise-wide and operations communications, including robust communications planning and execution; vehicle ideation and development; and metrics-based tracking/analysis.• Editorial oversight, direction of company newsletters. Audiences include enterprise-wide; targeted operations employees; and targeted leaders at a director level and above. • Team captain capable of rallying disparate teams and to achieve harmony.

Greater Philadelphia Area

• Senior communications leader with C-level, regional, sales, staff and operations internal client service experience • Proven pro with a precision blend of corporate savvy, staff inspiration, humor, editorial standards and value-based decision-making • A deep understanding of real-world leadership communications dynamics • Valuable in-the-trenches experience delivering quality messaging via traditional and emerging channels • Team leader capable of building and growing internal communications talent, teams and deliverables • Experienced hand at the confluence of stakeholders, writers, editors, vendors and audiences

Greater Philadelphia Area

Providing media communications, marketing and business leadership within a revenue model of software and consulting services in the business process improvement marketplace. Responsible for external public relations and analyst relations, Managed full budget and concept control of marketing campaigns run out of Great Plains and Seibel subsidiary ACQRA.

Greater Philadelphia Area

• Product Marketing Manager: Marketing and communications lead on an Internet start-up joint venture designed to sell industrial manufacturing products on the web. Responsible for campaigns communicating with three constituent groups: distributor partners, advertisers and end-users.• Online Program Director: Internet and electronic communications campaign administration for four market-leading business-to-business magazines published by the largest trade publisher in the U.S.

Greater Philadelphia Area / Greater Denver Area

• Ten years in the Philadelphia and Denver sports environment, covering and writing high school to professional baseball, basketball, football, hockey and golf game stories on deadline assignments.• Generated and pitched feature sports story concepts to editors, followed by research, interviews and writing for publication. • Conducted numerous one-on-one interviews with athletes, coaches, administrators and league officials for story writing and publication in daily newspapers.• Learned the essential elements of concise and compelling writing to a defined audience.• Five years doubled as sports desk editor, reviewing, directing and counseling sportswriters on feature and game assignments.