Phala Murray Email & Phone Number

Jupiter, FL, US

West Palm Beach, Florida, United States

Leads the marketing department, including event, education and institutional marketing and public relations for over 600 events annually. Oversees and supervises marketing and public relations staff, advertising, promotions, media relations and publications with direct oversight and management of the marketing for Kravis on Broadway, Classical Concert.

West Palm Beach, Florida, United States

West Palm Beach, Florida, United States

Jupiter, Florida

Manage the digital sales efforts for WPBF's digital platforms including wpbf.com and WPBF MobileUnderstands how to effectively position and develop high-performance cross-platform marketing plans on behalf of existing and prospective clients, at the local, regional and agency levels. Knowledge of and ability to interpret digital audience measurement.

Maintain and increase client base of advertisers of airtime, sponsorships, event and web sales for the ABC television affiliate for the West Palm Beach market. Doubled ad revenue within a three year period and consistently excels with new business and special project goals. Present and sign sponsors for non-traditional projects such as WPBF Florida.

WPBF TV25 West Palm Beach

Communicate daily with all electronic medias, ad agency account executives, buyers. Assisted in all facets of Buyer responsibilities. Negotiated buys and added value for clients. Created qualitative research presentation for prospective clients. Co-creation of promotional ideas for specific medias, i.e. give-a-way promotions. Responsible for organization.

Responsible for increasing number of underwriters for public television station. Made presentations to prospective accounts and obtained contract renewals. Created all supporting materials for business presentations from qualitative research. Independent position utilizing experience and non-profit experience.

Responsible for Sales Department and Marketing of ABC and The WB network affiliate television station. Sets standards for sales and marketing. Led three Account Executives and a Promotions Coordinator. Project/analyzed sales goals and reviewed "on air" and internal promotions. Plans and implements annual sales and marketing budgets for all medias. Daily.

Responsible for Sales Department and Marketing of ABC and The WB network affiliate television station. Sets standards for sales and marketing. Led three Account Executives and a Promotions Coordinator. Project/analyzed sales goals and reviewed "on air" and internal promotions. Plans and implements annual sales and marketing budgets for all medias. Daily.

Responsible for tracking advertising and promotion budgets for principals. Worked daily with Consumer Division Manager. Planned and executed on-premise promotions. Communicated with principals on marketing strategies. Coordinate co-op advertising with media and advertising agency.

Buyer for nine hard-line departments. Main responsibility to maintain orderly paring of departments; redistribution of stock; coordinate regional promotional programs. Supervised three procurement clerks; communicated with vendors and store personnel on a daily basis. Assistant buyer to several departments with annual sales over $13 million..

Annual sales of Three million plus. Grow and maintain account load for southeast specialty accounts (including Saks Fifth Avenue and Mercantile Stores) and later, northeast region. Project and analyze budget by season. Present line in showroom, regional shows, and on the road. Review and open new accounts. Communicate, recommend buy plan, and write orders.

Bachelor Of Science - Bs, Textile Marketing

Rising Star Fellowship