I have worked in Digital Marketing as a Media Performance for more than 5 years in both Agency and Client.At Agency, I have experience in planning and executing advertising campaigns on platforms such as Facebook, Google, Tiktok, Zalo. I can handle the project from setup to optimization and report on the achieved KPIs, thereby extracting key learning for each campaign.I have experience in many different industries and products: education, spa, beauty salon, gaming, FMCG and many more. Besides, I have implemented many advertising objectives from branding (engagement, reach) to performance (conversion, lead).At Client, I have experienced putting myself in the customer, analyzing behavior as well as giving strategies to reach potential customers. Besides, I also contribute ideas to the content and visuals of the campaigns to increase the effectiveness.I am an avid learner and adapt quickly to different situations, working and researching with advertising platforms is also my passion. So if you need advice on digital marketing strategies, execution and optimization of campaigns on advertising platforms, I am your guy !Feel confortable to contact me anytime and anything related to Digital Marketing.
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Senior Digital PlannerOmnicom Media Group Jan 2023 - Dec 2023Vietnam -
Senior Media PlannerUreka Media Feb 2021 - Dec 2023Vietnam- Provide comprehensive media plans and proposals, begin with clearly understanding the brief, doing significant research, knowing how to pick and choose appropriate platforms and channels, and ensuring the possibility of what has been planned.- Team up with Account in brainstorming sessions for greater campaign directions & ideas.- Implement the entire campaign from setting, tracking, monitoring, making in-time adjustments to guarantee and maximize the overall performance.- Measure and report performance of all the campaigns, and assess against goals.- Participate in client meetings and provide assistance in presenting, consulting, resolving clients’ queries when necessary.- Assist line manager in supporting and guiding other Intern/Trainee/Executive on media planning, campaign execution, quality control.- Experienced in the industries: Banking, Automobile, Real estate, FMCG, Beauty, Entertainment, Foods & Drinks, Healthy & Wellness, Games, Insurance, Houseware. -
Performance ExcecutiveAdgo Media Nov 2018 - Jan 2020Ho Chi Minh City, Vietnam-Set up, optimize and maximize effective social ads. Ensure KPI, budget and timeline. -Set a short-term and long-term campaign on Facebook according to the Marketing and optimization plan of CPM, CPE ... -Set up conversion campaigns, messages for game landing pages -Keyword research and optimal tracking of the effectiveness of Adwords advertising campaigns: CPC, CTR, ranking, keyword quality-Report results, analyze data from the campaign to optimize the advertising effectiveness. -Experience in running a large budget: 2-3 billion / month
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