Pham Hong Long is an Associate Professor and Dean of the Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University (Hanoi). He is also an adjunct lecturer of Rikkyo University, Japan. He graduated from the Vietnam National University (Vietnam), University of Utara (Malaysia), and holds a Ph.D. from the Rikkyo University in Japan. His research areas include ecotourism, community-based tourism, sustainable tourism development, and tourism policies and governance in Southeast Asia. He is a leading consultant in sustainable tourism, community-based tourism, and ecotourism in protected areas in Vietnam for international organizations such as the British Council Vietnam, KOICA, GIZ, UNDP, UNESCO, USAID, ILO, and JICA. He is a senior policy advisor in tourism planning and development in Vietnam. Long Pham has recently joined Asian Ecotourism Network as a Board Member and he also works as a Vietnam Representative - Good Travel Program of Green Destinations Southeast AsiaEmail: longph@vnu.edu.vnhonglong.goodtravelvietnam@gmail.com