Ha Pham Ho Truc Email & Phone Number

Ho Chi Minh City, Vietnam

► Research project management (60%)Plan, corporate with multiple departments and control the input-output of research projects (Brand Health tracking, Product & Concept test, TVC evaluation) as well as work on the final raw data to drive for business growth► Analysis & Consulting (40%)- Implement key analysis methodologies & modeling to transform sets of data into meaningful information to foster profitable growth and data-based decision making- Study on a vast amount of data for multinational clients in different operating sectors and draw out detailed implementations on monthly brand issues.

► Optimization & Development (60%)- Support to develop new products & standardize current products (Brand & Campaign tracking) by optimizing analysis models & reporting guidelines.- Build & optimize the working process between departments- Design internal programs (contest & training) to boost analytics skills & implement the value of social data.► Data analysis (30%)- Designing data structure that enabling real-time data processing for internal usage- Building up the business monitoring dashboard by defining core metrics, structuring & standardizing internal database to support business decisions.

Key clients: FMCG industry – Unilever (Knorr, Clear, OMO, Lifebuoy)► Research & Planning (30%)► Project management (70%)

► Head of Creative department► Directly leading the Creative department through 10+ projects for 3 years► Executive Board of Studies - Researches - International Relation Department

Bachelor'S Degree, Business Information System

Activities and Societies: Sea To Sea Program (2013, 2014) Collaborations Recruitment 2014 of SSID Annual Exhibition & Festival.

Leadership - Branding

Module 1: Unleash the CEO in you Module 2: Shopper Psychology Module 3: Brand Building

Brand Positioning

Module 1: Introduction Module 2: Why Brand Positioning? Module 3: Market Definition Module 4: Target Consumer Module 5: Consumer Insight.

Html & Css

UNIT 1: INTRODUCTION TO HTML UNIT 2: HTML STRUCTURE: USING LISTS UNIT 3: HTML STRUCTURE: TABLES, DIVS, AND SPANS UNIT 4: INTRODUCTION.