Krystal Pham Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Australia

- Designing for current and future state — strategically formulating solutions for the department to improve their engagement process, and digitising the adoption experiences and connects to the current banking portals- Worked collaboratively across departments to build artefacts to enhance enterprise use of brand language and made with staff in mind. Currently being implemented and used by leadership.- Developing design artefacts such as wireframes, designs, stories and interactive prototypes to convey ideas, and get endorsement from wider organizational teams. Worked on Figma design systems for other departments to speed up their workflow. Developing a new initiative, defining the customer value proposition, uplifting MVP features, scoping and ideating for long-term goals with Up and Bendigo stakeholders.- Built positive and foundational cross-department relationships, learning different approaches and switching on different lens and knowing when to get the right people into the right conversations.

Melbourne, Naarm

• Professional design services and expertise across digital and mobile interaction design• Leading Creative Direction and managing visual design across multiple product design projects, primarily digital, game design and mixed reality experiences across purpose-led, fintech and innovation fields.

Melbourne, Victoria, Australia

• Envisioned creative opportunities for innovative experiences and compelling storytelling through concept art, scamps, visualisations and interaction design.• UI/UX execution - conceptualising, wireframing, prototyping and rolling out finished digital designs to print and digital development. Keen eye for technical artistry and understanding the developer process through HTML/CSS/JS language.• Strong graphic design background skilled in illustration, motion design and layouts across social media and campaign assets across digital presentation decks, signage, product mockups.• Led Creative Direction and managing visual design across multiple product design projects, primarily digital, game design and mixed reality experiences across purpose-led, fintech and innovation fields.• Designed responsive landing pages and interactive website designs from scamps across to wireframes and designing systematically in Figma. Used CSS/HTML language to annotate final designs, check source code and align with developers. • Liased with product managers and devs on accessibility requirements across digital products, and optimising finished art and animation assets. • Contributed to product strategy meetings, providing insights and design solutions that aligned with business goals.• Proficiency in Figma, Photoshop Illustrator and InDesign and After Effects and creating 3D assets.

• Developed wireframes and pixel-perfect finished digital designs for mobile app and play-based games.• Worked on the visual design for expansion worlds for Infinite Voyage, a play-based Math game and extra subgames. Developed wireframes and finished art as well as working on UI/UX and interaction flows.• Developed the visual character design for ELLA apps 8-11 and worked on UI/UX game flows and mapping out animation elements. • Designed the characters for the BP Run and worked on UI/UX during the campaign.• Crafted animated micro-animations for AustralianSuper App and designed the in-app BPAY feature introduced in 2018 in Sketch and Invision.

• Illustrated book covers for graphic novels• Animated motion graphics and content for brand visibility• Liase with clients to ensure that branding and work are in line with budget• Critically assess designs and animations with clients involved to ensure high quality standards.

Australia

Worked in a team environment to prepare and design upcoming toy brands from the likes of Shopkins and Twozies.• Illustrations for Product, Print, & Web, logo’s and toy styling with the use of PMS Colours and Adobe Illustrator.• Adaptation of existing toy product and continuing the product lineup and expansion ranges as well as original concepts for new toys & packaging• Turnarounds: created sketches and turnarounds models to help a manufacturers produce prototypes.• Create original character based illustrations, from which a range of toys can be developed• When required, help develop storylines, games and additional products which expand those toys into a product range. Assisted in copywriting for product names and branding.• Critically assess print proofs and product samples through QA testing.• Liaise with the Brand Managers, marketing and production departments to ensure the illustrations produced are in line with product requirements.