Pham Ngoc Anh Email and Phone Number

Working with Vietnamese company to build and develop cross-border business at Amazon

• Planned monthly sale and in charged inbound to outbound products for 8 brands• Created and managed sale campaign which help to increase gross margin 4 times to baseline• Developed strong analytics understanding buyer’s behavior to have a better product selection and promotion (2 local brands hit a remarkable order achievement - more than 2,000 orders in a day)• Managed relationship and Negotiated with suppliers to have the best inbound price and other support to increase sale out (got supplier discount at least 20% beside back margin, invested more in marketing, SEO…)• Worked closely with cross-functional teams (e.g. Brand partnership, Customer services, Warehouse) to plan budget, ensure smooth sales operations, including inventory update, visibility, quality control• Evaluated daily/weekly/monthly performance and optimize marketing, pricing

• Solved unexpected customer’s problems arising and controlled, reported daily issued tickets• Been show operation leader for more than 50 shows at Ha Noi Opera House): coordinated staffs, managed stationery, POSM, set-up scene…• Summary and analyzed walk-in customer seasonally and customer characteristics• Supported Marketing in execute new POSM, trade marketing in each ticket box and other marketing programs• Co-worked with other departments to make a smooth ticket process and effective customer management• Made daily financial report and tracking report• Being responsible for training and coaching 10 new members every month to reach ticketing agent's standard

• Analyzed market (sale data, competitors, customer…) and promoted sale strategies website Vexere.com for each region (Sale for bus in north west region increased 10% every month)• Kept track of daily sales to adjust sales plan accordingly• Actively co-managed all marketing channels and make sure a constant growth with KPIs of the months.• Worked with Partners and Universities to enlarge new customer database through seasonal campaign.• Conducted research on new potential product launching• Consulted client about applying technology in operation management• Supported clients in marketing on website vexere.com and operation