Define product roadmap, and launch new featuresWork closely with cross-functional teams (Front-end, Back-end, QA, DevOps, Sale, Marketing, Operation, etc.)Define database schema for the report.Define sitemap, wireframes, user journey, and document requirements.Manage UI-UX of mobile and web.Execute end-user web and mobile testing.Monitor and report on the status of development projects using data.Conduct qualitative and quantitative surveys to sympathize with user needs/ pain points/ desires and then improve their experience.

Making a plan with a clear campaign structure, KPIs, budget allocation, timeline,...Optimize campaigns and budget based on the effectiveness of each media channel.Develop an effective content strategy for the creative team to execute.Manage content across social media platforms and websites.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROAS and KPIs).Follow up with the sales team to optimize conversion rate.Identify trends and insights from the data of Facebook Insight, and Google Analytics.Make data analysis on CRM, Facebook ads, Facebook insight, and website,… to improve campaign performance.Create the lanđing page for the website to launch the google ads campaign by Ladipage/Wix.

Communicate with stakeholders to understand business needs.Responsible for managing, researching, and prioritizing the deployment of services on the website. Plan and manage the contents of the website.Ensure users have a good experience with the platform by following up with their feedbackQA the product and communicate with the development team to fix bugs if needed.Work with designer, account, and producer to ensure workflow.Report to PM and CMO monthly on web service and social media channels.