Successfully launched a new natural baby care product line, Purité Baby, contributing 10% to total company sales revenue within one year of launch.Demonstrated expertise in developing new brand concepts and managing the new product development process.

Led the CHAO TUOI brand repositioning project, implementing effective marketing strategies that resulted in significant sales growth. Played a pivotal role in restructuring the product portfolio and building a new brand identity for Saigon Food, demonstrating strong market analysis and strategic thinking skills."

Assistant Brand Manager, report to Indochina Business Manager (Expatriate)Working closely with agencies to develop new concepts and campaigns in brand activities planManaging Marketing Activities: TVC, PR, Activation, Digital, OOHMonitoring both offline & online media plan

Responsibilities:• Collaborate with Research & Development, Purchasing, and other departments to develop new product concepts and packaging.• Manage and execute all marketing strategies and activities for the Fish Sauce and Soy Sauce category, including print advertisements, public relations, point-of-sale materials, consumer promotions, and display programs.• Oversee all research projects, both internal and external.• Manage brand activity budgets and ensure activities are… Show more Responsibilities:• Collaborate with Research & Development, Purchasing, and other departments to develop new product concepts and packaging.• Manage and execute all marketing strategies and activities for the Fish Sauce and Soy Sauce category, including print advertisements, public relations, point-of-sale materials, consumer promotions, and display programs.• Oversee all research projects, both internal and external.• Manage brand activity budgets and ensure activities are executed within approved budgets and effectively.• Work closely with Sales and Trade teams to ensure that all brand activities are executed consistently with the brand strategy.• Monitor sales performance, market information, including competitor activities, packaging, and price indices, as well as retailer feedback on competitor and our promotion programs. Propose subsequent actions based on these insights.Key Achievements:• Successfully launched two major innovations: Nuoc tuong Ngon Tu Nhien (June 2011) and nuoc mam Tu Quy 4 Chuẩn Vàng (July 2011).• These innovations contributed to the company's entry into the soy sauce market and the mass fish sauce market. Show less

Assistant Brand ManagerReporting to: Marketing ManagerResponsibilities:• Collaborate closely with the Branding Consultant to develop a 3-year positioning strategy, corporate identity, and annual marketing plan.• Oversee and manage marketing activities for Cholimex chili sauce and Huong Viet soya sauce, including TV commercials, public relations, print advertisements, and activations.• Coordinate trade fair programs, such as Vietnam High Quality Goods in Nha Trang, Ho Chi… Show more Assistant Brand ManagerReporting to: Marketing ManagerResponsibilities:• Collaborate closely with the Branding Consultant to develop a 3-year positioning strategy, corporate identity, and annual marketing plan.• Oversee and manage marketing activities for Cholimex chili sauce and Huong Viet soya sauce, including TV commercials, public relations, print advertisements, and activations.• Coordinate trade fair programs, such as Vietnam High Quality Goods in Nha Trang, Ho Chi Minh City, and Cambodia.• Work closely with Sales and Trade teams to ensure that all brand activities are executed consistently with the brand strategy.• Monitor all research projects.Key Achievements:• Enhanced the corporate identity system and increased brand awareness.• Achieved a 70% increase in sales volume from 2008 to 2009.• Successfully launched Huong Viet soya sauce into the market. Show less