• Work with the Sales and Marketing Department of the company and the PR department of the parent group to formulate the communication strategy aligned with short-term and long-term business objectives• Manage internal & external corporate communications across traditional (PR) and digital media channels (web & social media). • Initiate global communication projects and work with MarCom team of member firms to deliver results. Coordinate the news bulletin of member firms globally on a quarterly basis.• Lead x-department activities in an integration project and manage through success.• Take accountability of the Annual & Sustainability Report and participate in formulation of the quarterly ESG report• Lead the organization of the Annual General Meeting of Shareholders and other major events that impress stakeholders and bring future investment opportunities• Monitor, evaluate and report to the CEO, External Relations Director and Masan Group’s PR Director on the media activities on a bi-weekly basis. • Set clear KPIs for Media & Communications as a measurement of effectiveness and revisit the strategic planning. • Review and take accountability of the team deliverables. Encourage teamwork, learning & development, and coach team members.

• Recruit and coach experienced marketing personnel with a strong passion for sales and business development • Conduct career opportunity presentations, skill builder training, and client seminars• Take initiatives to organize customized events to promote sales, improve client experience and promote insurance products and customer services on various media channels• Lead the AIA Signature team and Premium team sales & marketing activities to align with company policy and meet with the monthly and quarterly goal settings• Assist the General Agency Directors, together with District Managers, to advocate and materialize the ESG goals of AIA in Vietnam and in the region• Conduct Financial Health Check with customers and provide finance planning solutions accordingly• MDRT membership for 3 consecutive years MDRT2021-MDRT2022-MDRT2023, Top 5% financial services professionals in the global life insurance and financial services business

• Responsible for formulating a marketing strategy of the Group. Manage all communications, public relations and promotional activities selected to support the group’s brand and marketing strategy• Set goals, quarterly and annually, for the marketing divisions of member firms and lead the strategic planning of marketing campaigns to boost sales targets;• Build up legal and policy framework (RACI) for horizontal and vertical structural management of marketing within the Group and its member firms • Review and endorse the monthly, quarterly and annual marketing plans prepared by brand managers of the group’s member firms.• Set out marketing KPIs to measure marketing effectiveness and enforce the strategies over the long term. Monitor, evaluate and report to the Chairman/CEO of the Group on the plan execution of member firms.• Lead the implementation of major events • Monitor website performance and act as the community manager of social media accounts. Oversee paid advertising campaigns on digital channels• Act as the focal point for public relations. Maintain strong relationships with journalists and media agencies (editorial level) and handle communication crisis, if any• Liaise with HR on the implementation of internal communication campaigns• Coordinate cross-marketing activities within the Group to ensure operational efficiency.• Recruit and coach Communications staff for the group and marketing managers for its member firms

• Responsible for the corporation’s annual marketing and communication strategies and marketing campaigns for development projects • Oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy• Manage press relations, speaking engagements, project launch events and community outreach activities• Supervise website maintenance, social media updates and trade show exhibitions• Oversee the development and production of branding materials and marketing collateral used to pitch new business• Manage the real estate stakeholder database• Take charge of the corporate award programs• Report to CEO, COO and serve as an internal consultant to various business units within the corporation• Recruit and mentor team members

• Lead marketing and communications activities of PwC Vietnam - Hanoi office and coordinate firm-wide projects in Hanoi and Ho Chi Minh City with a strong focus on branding and event management, digital marketing (web & social media), corporate communications and management of network relations (alumni and other stakeholders including foreign and local business associations);• Assist Markets Leader to build up marketing & communications strategy, suggest innovations and report on annual M&C achievements• In charge of strategic planning for Corporate Social Responsibility activities and organizing Diversity & Inclusion events• Review & supervise the work of staff, ensuring the best quality & progress of team deliverables• Recruit & coach marketing & communications staff

• Monitor the site inspection requests by civil engineers and report to Project Director• Liaise with PMU people to obtain approval for working drawing submissions• Financial budgeting and control of stationery and office equipment• Negotiate pricing contracts and scope of work with subcontractors and suppliers• Manage materials/equipment inventory• Maintain and establish new relationships with subcontractors and suppliers to ensure adequate resources for all projects and to continually improve pricing and quality of work

ADB-funded project "Sub-Mekong Community-based Tourism Development Project"- Worked with SNV the Netherlands consultant to implement the project plan- Participate in local site inspection and conduct community surveys and awareness workshops in the presence of international consultants and local people- Report on the progress of plan implementation to the Project Management Unit on a weekly and monthly basis