Phan Dung Email & Phone Number

• Conducted feasibility assessments on business expansion strategies based on CCG approach: new channels, new categories, new geographic markets
• Assessed value creation opportunities, developed business cases and project documents for several strategic initiatives
• Developed growth strategy for FMCG products on VinShop platform using CCG (Channel, Category, Geographic) and 4Ps frameworks, supported by internal and external data analytics
• Performed periodical (monthly, quarterly) and ad-hoc analyses on industry trends and competitors, provided recommendations to functional divisions
• Defined supplier portfolio strategy for the VinShop launch

Hanoi, Hanoi, Vietnam

• Set up acquisition and retention mechanisms to retain customer engagement and optimize cost
• Actively monitored the performance portfolio of marketing campaigns against business objectives, planned KPIs, time, quality and cost; produced periodical and ad hoc reports to senior leadership teams.

Hanoi, Thành Phố Hà Nội, Vietnam

• Planned promotional schemes, set up operational processes, coordinated cross-functional teams and actively monitored campaign performance to achieve business objectives.
• Carried out a Christmas-themed gamification campaign for the VinID app, which resulted in 14% increase in app usage frequency of participating users.
• Monitored a portfolio of marketing campaigns to ensure delivery is within the planned time, quality and cost; and produced monthly reports to inform leadership.

Hanoi, Hanoi, Vietnam

• Set up a marketing campaign monitoring and reporting structure streamlined with other functions' (Finance, Business Intelligence, Product) to provide data driven insights that enable timely optimization.