- Conducted in-depth market/competitor research to provide actionable consumer insights, enabling creative teams to develop targeted, relevant content for multiple touchpoints.- Supported or became project owner of some branding projects, helping increase engagement and conversion rates for the brand.-Planned to develop brand communication activities on social media platforms (Facebook, LinkedIn, TikTok, Email Marketing, etc.) to increase brand love and brand trust- Collaborated with digital marketing activities for setting up media plans and tracking advertising performance.- Planned and implemented online to offline events (Workshops, Webinars, Office Tours) with a scale ranging from a few hundred to thousands of participants.- Optimal budget allocation for communication activities to exceed 100% of KPIs

- Wrote recruitment news and implemented creative content about the office environment and life on a 60K likes fanpage.- Contributed ideas and planned communication for Techcombank's recruitment fanpage campaigns.

- GPA: 8.5/10- Scholarship for academic encouragement for 3 out of 5 semesters.