Tri Phan Cong Minh Email & Phone Number

Vietnam

Accountability • Develop Penetration Strategies for TV & Home Appliances market.- Internal & External analysis to identify proper Product line up solution for market entry.- Business case deployment to conclude market entry feasibility. • Go To Market Plan for new model in smartphone lines up.Business impact Save the business from pursuing a losing game. • TV withdrawal & Home Appliance cancellation.• Smartphone portfolio optimization.

Vietnam

Accountability• Marketing strategies and plan development: Sales Forecast, Financial target, SWOT and Strategic initiatives.• Marketing investment & Budget optimization: investment matrix by channels, segments, product categories.• Information management: monitor internal & external business information to translate complicated source of data into consistent business learning and actions.• Go to market plan for new model in product line up.• Cum CMI Head position – Manage all business tracking and diagnosis tool. Manage external vendors in outsourcing effort.• Gate-keeper for brand operation process: new product launch, creative launch, campaign efficiency evaluation. • Develop people.Business impact, measurable resultTransformed Samsung Vietnam business from bottom to top performer of SEA region• TV market position from #2 to #1. Market share from 30% - 42 %. Sustainable growth per annum of 30%.• Smartphone market position from #2 to #1 position. MS from 25% to 50% in 2016, 2017.• Turning Refrigerator market position from #4 to #1 position, MS from 9% (2013) to 20% in 2018.• Turning TV, REF Brand health to #1 position.• Develop 2 outstanding people into senior manager level.

Vietnam

Accountability• New business development: yogurt, specialized milk.• Investment Planning and counseling to Management Board.• Lead supply chain team on developing infrastructure & QA KPIs.• Lead Customer Development team on developing distribution system & sales policy. • Lead R&D team in delivery of competitive product.• Develop 4Ps strategies for new brand.• Mobilize team in strategies implementation:+ Administered organization’s marketing-oprations budget.+ Tracking media efficiency.+ Tracking Sales performance by geographic. • People DevelopmentBusiness impact, measurable result• Gain 5% share in Powder milk segment by launching Nutrition solution for Mal-nutritious Kids-GrowPlus. • Deliver positive net 5% EBIT right in the first 6 months from launch.• Deliver 800 bil vnd ~ 40 mil USD revenue within 6 months from launch.

Vietnam

Accountability• 12 Quarters Marketing Plan – Volume Forecast, P&L outlook & Investment Planning.• Channel Communication Plan.• Sales & Operation Planning ambassador. Being on top of Production Operation issue as well as other Marketing logistic affairs.• Lead Modern Trade & Trade MKT team in Customer Marketing Planning. • Budget Monitoring• Lead R&D team in delivery of competitive product.• People Development.Business impact, measurable result• Double Ready to drink Tea business by launching Dr.Thanh Herbal Tea.• Driving RTD Tea M/S to 75% as #1 position.• Achieve Herbal Tea EBIT ~ 30% in first year launch.• Develop 2 staffs to manager positions.• Jan 2008: Sales & Operation Planning Process, enhance Forecast Accuracy to 80% in 3 months running

Vietnam