Digital Phani Email & Phone Number

Navi Mumbai, Maharashtra, India

• Leading the company's website revamp project, for a modern, user-friendly interface to increase user engagement.• Defined project scope, objectives, and deliverables, coordinating efforts with cross-functional teams to ensure seamless execution.• Responsible to manage the design, development, and testing phases, ensuring adherence to project timeline and budget constraints.• Developed and executed comprehensive marketing strategies, incorporating both organic and paid channels to drive brand visibility and lead generation.• Conducted thorough market research and competitor analysis, providing key insights for strategy refinement.• Evaluated and selected an integrated Marketing Technology (Martech) stack, streamlining operations and enhancing team efficiency.

Mumbai, Maharashtra, India

• Implemented highly effective SEO optimizations, resulting 11% increase in organic search traffic over 3 months.• Developed and executed a comprehensive keyword strategy that led to a 19% improvement in keyword rankings.• Developed and executed a content marketing strategy that resulted in a 3% increase in organic traffic, leveraging targeted blog posts, infographics, and videos.• Successfully managed Performance campaigns with a focus on optimizing ad spend and achieving a 4% increase in click-through rate (CTR) while reducing cost per click (CPC) by 8%.• Implemented A/B testing for ad creatives and landing pages, leading to a 16% improvement in conversion rate and a 4% decrease in cost per acquisition (CPA).• Implemented advanced analytics tracking and reporting, providing actionable insights that contributed to a X% improvement in ROI for paid marketing efforts.• Successfully launched and managed social media advertising campaigns that led to a 3% increase in brand awareness and engagement, with a 2% decrease in cost per engagement (CPE).

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Handled projects related to landing pages development and user experience optimization.• Significantly increased organic traffic from 3.2 Mn to 3.5 Mn in the 3 months.• Increased traffic to lead % organically from 0.49% to 0.82% in the last 3 months.• Collaborated with vendor for SEO recommendations & analysis of results.• Lead digital projects from initiation to completion & also participated in User Acceptance Testing (UAT) and Quality Assurance (QA) for all projects.• Analyzing market trends & gaps to update strategies for maximizing organic conversions.• Planning & managing paid ad campaigns across search, display, discovery, video, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance.• Handling a budget of 1.5 Cr/month in performance marketing across multiple channels by maintaining CPL’s.• Optimizing campaigns across multiple channels by managing bids and budgets to deliver the best CPA & efficiently scaling new customers.• Collaborated with agencies and other vendor partners for Affiliate marketing & ORB.• Reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Mumbai Area, India

• Increased B2C leads by 18% & B2B leads by 6% every month by Google call-out campaigns.• Successfully managed Google AdWords campaigns. Reduced 29% bounce rate, lowered CPC by as much as 22% and increased CTR.• Implement marketing & promotion tactics that led to 38% increase in website traffic from social media posts.• Developed online marketing campaigns effectively increasing followers by 65,000+ and driving brand awareness.• Successfully spearheaded paid campaigns on social media platforms including Facebook, Instagram & LinkedIn.• Manage social media planning for execution of marketing strategies and community management.• Increased online presence of our brand & engagement with users, strengthening customer relationships.• Provide SEO Analysis & recommendations to UI/UX team for User & SEO friendly structure of website on search engines.• Provide recommendations to the content team for keyword specific content to generate more organic traffic on the website. Also responsible for link building via different off-page optimization techniques.

• Responsible for implementation of organic SEO practices. Help boost month-over-month traffic by 23% and increased monthly online leads by 19%.• Optimized landing pages, banners, content and all web-based elements.• Helped increase sales conversions by about 8% year-over-year by improving page ranking in Google search engine & by Email marketing.• Used Google Analytics and Search Console Tools to optimize web properties.• Maintained & Increased organic followers on all Social Media platforms including: Facebook, Instagram, Google +, Twitter and Pinterest.• Developed, delivered and analyzed search engine optimization reports and link building reports.• Created competitor analysis reports to show the strengths and weaknesses of competitors using different online tools like SEMrush, Ubbersuggest, Ahrefs.

Mumbai Area, India

• On-page / Off-page Activities, Keyword analysis, Web analytics.• Review of website performance reports using Google Analytics & Google Search Console.• Developed user-friendly, dynamic & interactive websites.

Master Of Computer Applications (Mca), Computer Engineering

Bachelor Of Science (Bsc), Maths, Statistics, Computer Science

Intermediate, Maths, Physics, Chemistry

Xth Class, Math, Science