Digital Marketing Specialist
Current1. Strategy Development:- Collaborate with the Product & Consultant team to create comprehensive digital marketing strategies aligned with the company's goals and target audience.- Conduct market research to identify trends, competitive landscape, and customer preferences.2. Website Management:- Oversee the company's website, ensuring it is up to date, user-friendly, and optimized for search engines (SEO).- Monitor website performance using analytics tools and make data-driven recommendations for optimization.3. Content Marketing:- Develop and execute content marketing plans to drive brand awareness, engage target audiences, and generate leads.- Create and manage a content calendar for blog posts, articles, whitepapers, case studies, and other relevant content.4. Social Media Management:- Manage the company's social media accounts (e.g., LinkedIn, Twitter, Facebook) to build brand visibility and engage with the target audience.- Develop and implement social media campaigns and advertisements to increase follower base, website traffic, and lead generation.- Monitor social media channels for mentions, messages, and comments, responding in a timely and professional manner.5. Email Marketing:- Create and manage email marketing campaigns, including newsletter distribution, lead nurturing, and promotional emails.- Monitor email campaign metrics, analyze performance, and implement optimizations for higher open and click-through rates.6. Paid Advertising:- Plan and execute paid advertising campaigns across various platforms, such as Google Ads, social media ads.- Conduct keyword research, write compelling ad copy, and optimize landing pages to maximize conversions.- Monitor advertising budgets, bids, and campaign performance, making data-driven adjustments to improve ROI.7. Analytics and Reporting:- Track, and report on key digital marketing metrics, such as website traffic, conversion rates, email open rates, and social media engagement.
