To lead different functions: Brand team (Creative & Communication), Event, CE (Customer Experience), Digital team (Ads optimization and programmatic automation – CRM &CDP, affiliate), Direct MKT and Telemarketing Developed and monitored social media channels, the strategy paid ads, and performance, as well as managing social media listening and reports which result in VUS being on top of social buzz for 5 years continuously and recruiting more than 20K leads/ month and turned into ~56K new students/ yearIn charge of lead recruitment and managing a digital budget of up to USD $300/ month which resulted in conversion rate from lead to new enrolment reaching up to 15% (market benchmark: 9%), and Acquisition cost:$89 (market benchmark: $150)Increase and maintain the retention rate between 88%-92% by implementing the customer experience strategy to create good bonding with the customers and improve customer satisfaction

To lead different functions: Brand team (Creative & Communication), Event, CE (Customer Experience), Digital team (Ads optimization and programmatic automation – CRM &CDP, affiliate), Direct MKT and Telemarketing

Analyze market trends and recommend changes to market and business development strategies based on final reports and feedback.Oversee the creation and delivery of press releases, advertisements, and other marketing materials.

Oversee Snacking and Value layer performance and LSM (local store marketing).Work with SCM, R&D, and QA to develop new products and prepare the price structure. Conduct special market research to set up and implement new product launching campaigns Promoting the brand and reputation of KFC by creating creative MKT print ads, digital, TVC…

In charge of the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities.Lead innovation/ activation projects deployment and the integrated activity schedule to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy.Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity.Work closely with agencies (Advertising, Market Research, PR…) to execute flawless brand experiences across touch points