James Phan Email & Phone Number

California, United States

Lead and mentor a growing team of paid media strategists focused on growing revenue.

Manage over $1MM in monthly ad spend across multiple channels

Orange County, California Area

‣ Manage direct response digital media campaigns from planning stage to completion‣ Create and manage media budgets for all campaigns‣ Brief creative teams and develop campaign creative assets‣ Perform daily analysis and optimizations on bidding/budget adjustments, creative/audience testing, and placement performance‣ Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives

Greater Los Angeles Area

Capitalized on opportunity to assist in the successful launch of a startup design company, while adhering to campaign budgets for on-time delivery. Expertly formulated a strategic business plan through careful analysis of various digital e-commerce channels effective in launching similar startup companies. ‣ Oversaw unique branding campaign and differentiation strategy that captivated 10000+ followers across social media platforms (Twitter, Facebook, YouTube and Instagram) and built brand awareness. ‣ Launched content-rich social media accounts with video marketing and content creation, leading to 100k followers and 100k+ views.‣ Increased brand awareness 800%, leading to 325% in sales using social media.‣ Organized on strategic marketing plans increasing 150% of customer acquisition, retention, and conversion.‣ Tracked success of WordPress website using Google Analytics; identified areas for improvement.Projects: Used programs like Hootsuite Pro, Google Analytics, Facebook Analytics, XLMiner, NodeXL, and Semantria the team was able to create a dataset and run analysis and create compelling and attractive visuals to increase companies’ social media presence by 25%.‣ Hands-on manager: partnered with the multiple business units to design, create, integrate, and troubleshoot various systems that accelerated work production. ‣ Played a key role in the overall management of all marketing operations for a busy company, developing campaigns that resulted in high growth and development.

Bachelor of Arts in Business Administration, CALIFORNIA STATE UNIVERSITY, FULLERTON Dual Concentration: Marketing & Information Systems Fall 2016

Orange County, California Area

‣ Gathered cohesive segmentation data resulting in greater understanding of how to brand campaigns to the customers of Sears, GoPro and BMV.‣ Created online marketing plans with data gathered using ESRI MRI+, and social media data scrapping, increasing social media presence..‣ Improved customer management database by implanting working databases with Microsoft Access & SQL resulting in efficient customer management database.‣ Designed and led team based focus groups and segmentation analysis for BMW’s i3. Identified key segmentation psychographics and demographics used for targeting email marketing.Projects: Developed actionable media plans and presentations to promote, engage, and build relationships with consumers for brands including BMW, Campari, & Sears.

Alleviated company turmoil and uncertainty by delivering significant, cross-collaborative support to management and co-workers. Recruited and mentored three co-workers to strengthen the team, leading to the highest customer satisfaction ratings in the district. ‣ Collaboratively contributed to overall increase in total sales of Fitness, Lawn & Garden by 50% for the year 2012.‣ Provided excellent customer service by responding promptly to inquiries regarding sales, products, warranties and returns.‣ Created a strong team of sales associates and achieved monthly sales goals of $45,000.‣ Continuously exceeded all monthly and annual sales goals, repeatedly increasing year-over-year revenues.‣ Recruited, hired and cultivated record breaking sales and marketing staff, resulting in teams that broke all corporate quotas.

 Contributed to an overall increase in total sales of the year 2011 by 15%. Developed strong working relationships and created a supportive work environment.  Achieved weekly sales quotas by effectively training and mentoring new sales associates.

Bachelor Of Business Administration (B.B.A.), Dual Emphasis: Marketing & Information Systems

A marketing specialist with knowledge in many aspects of marketing, business analytics, media analysis, and social media. Strong williness.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management And Information Systems

Activities and Societies: Sales & Leadership Center Delta Epsilon Iota