I launched Disney+, Disney's streaming platform in Italy, managing a 12-person team of graphic designers, editors, producers, and creative managers, and working closely with both Disney+ USA and EMEA to coordinate launch stages. Within Disney's marketing department, I was responsible for the following brands: Disney, Star, Marvel, National Geographic and Star Wars. I wrote and produced roughly 100 product and brand campaigns, along with launching and promoting new Disney+ shows: Boris, Le Fate Ignoranti, I Leoni di Sicilia, among others.

As Executive Creative Director, I was responsible for the creation of both on- and off-air ad campaigns and brand promotions for the entertainment channels of FOX on the SKY satellite platform: Fox, Fox Life, Fox Crime, National Geographic, Cult, Baby TV. I managed the in-house production team and the On-Air department, creating, producing, and directing across various formats. I was the creator, with my team, of the global advertising campaign for "The Walking Dead" (“Only For Fans”).I produced advertising campaigns for all original FOX productions with my team: Key Art, Trailer, Title Sequence, and web content. Winner of numerous PROMAX Awards in Europe and the USA, both individually and with my team.

From 2012, As Creative Director of FOX FACTORY, the business unit of Fox dedicated to branded entertainment and new format development, I created and produced over 100 co-branding initiatives with FOX Channels and its Ad Sales Department. Clients include: BMW, Unilever, Algida, Sony, Campari, Microsoft, Volkswagen, Citroen and Renault.

I was a founder of FlopTV, the first web TV in Italy dedicated to comedy and comedy series. In less than three years, with a very small team and an even smaller budget, I produced fifty-five complete series and roughly twenty pilots. Among our successes are groundbreakers like "Super G", featuring a gay couple who happen to be superheroes, starring Francesco Montanari and Riccardo De Filippis, and “In Forma con Davide” ("In Shape with Davide"), a kind of reality show that plucked an unknown, Davide Di Porto, from a gym on the outskirts of Rome and built him into a web sensation, eventually landing him on the hit TV show "Isola dei Famosi" ("Celebrity Island"). Other notable productions are collaborations with Maccio Capatonda: "La Villa di Lato" , the video series "Mariottide", and "Drammi Medicali" ("Medical Drama"), which also featured Elio, the reknowned Italian comic singer.In 2011, the International Academy of Digital Arts and Sciences in New York City awards FlopTV - the only Italian website to be recognized - their prize for Innovation in Mobile Content.

Creative Producer responsible for the launch campaigns of all channels on FOX Life, which began as an Italian exclusive but, with its success, was exported to Europe and South America, FOX Crime, and FX. For FX, I was manager of both on- and off-air ad campaigns. Me and my team produce various commercials in both Italy and Argentina.

2002-2003 Chief Writer Crea Magazine, 32 episodes aired on La7 - 1999-2003 producer e copywriter for Studio Universal - 1996-1999 Freelance Copywriter - 1999 Producer of "Fuck You All", documentary on photographer Glen E. Friedman”, awarded at festival Torino Giovani - 1997-1999 Radio Speaker at Radio Città Futura - 1993-1997 live concert producer at Mobsters Tribe - 1989-1994 Musician, with the reggae ska band "The Mobsters" released two records for the British label Unicorn Records.