Phatthamon (Gift) Walaiphatchara Email & Phone Number

Bangkok, Th

Thailand

Role in The Orchard Music Distribution - Led Thailand market: Content Acquisition for Thailand Independent Label, Marketing, Label Client Development and Management, DSPs relationships management- Finding new talents independent labels and signing - Manage relationships with distributed independent music clients label & DSPs representatives management- Manage overall distribution release process from strategy to set up and coordinate with sales, manufacturing, and inventory management- Collaborate with labels and internal departments to help create and execute release development plans and strategies- Provide assistance and guidance to labels on digital releases best practices and metadata requirements, offering best practices of successful digital music marketing to ensure their success- Pitching priority releases for editorial placements and promotional campaigns across digital music platforms- Drive label engagement utilizing internal marketing and data analytic tools to guide and support strategic decisions for marketing and sales goals. Continuously interpret data, and propose solutions and optimization to labels and artists

Role in True Digital Group (TrueID Application - Music)- Work on TrueID's Music strategy, content marketing strategy and execution- Conduct strategic execution and plan, implement & track of the initiative across stakeholders- Plan promotional of TrueID Music content, campaign, special projects and all True's media- Work and develop relationship with partners including music labels and music content distributors- Track and report progress and performance, strategic tracking and KPI result- Analyze and track market trends and competitor analysis, spot growth potential. Analyze data to generate insights, and plan for campaigns & roadmap- Collaborate with cross functional departments (Developers, QA , UX/UI , customer service, marketing, business development and sales)

Role in OPPO International Internet Services BusinessLed Thailand OPPO App Store/App Market and Browser Application with over 10M MAU and 2M DAU- Work on product marketing and product operations for OPPO and realme phone with 2 applications including App Market and Browser Application (pre-install/default application)- Develop user growth, user engagement and product localization operational strategies to improve new user acquisition, retention and prevent churn- Craft behavior-driven, cross channel campaigns including push notifications, in-app operation strategy planning, user activation campaign plan and partnership activation campaign - Analyze and track market trends and competitor analysis, spot growth potential. Analyze data to generate insights, and plan for product campaigns & product roadmap- Gather and analyze user feedback, stakeholders and other teams feedback to shape requirements, features and end products- Build the campaign development requirement for campaign activation plan- Support User Acceptance Testing (UAT) for new features- Collaborate with cross functional departments (Developers, QA , UX/UI , customer service, marketing, business development and sales)

Role in JOOX Music Application - JOOX Product Regional- Work on JOOX user growth, user engagement, product features marketing strategy and execution with Over 12M MAU and 3M DAU- Launch the Daily Check-in engagement task with peak 529K users, 17.64% of DAU- Plan promotional of JOOX Thailand user growth, JOOX features, In-house campaign and JOOX website- Support the execution of JOOX features and In-house campaign for regional. Markets include Thailand, Myanmar,Indonesia,Malaysia and Hongkong.- Insight User Research on Active Users and Churn Users- Rollout User Behaviour Modeling to support product development, Personalization, Retention, Machine Learning and overall UX- Manage Thailand In-house campaign reports- Collaborate with developer, graphic designers (Corporate UI & Designs), marketing ,business development, content and legal- Develop relationships and support all JOOX Team by identifying and optimizing new strategic opportunities

Role in JOOX Music Application - JOOX Karaoke (Content)- Work primarily on JOOX Karaoke Content, Thai Music content, Thai Traditional and others with peak 3.5M DAU- Curate, Create and Provide contents about karaoke on JOOX, Facebook and other channels- Curate Thai Music and Thai Traditional, Classical Music playlist.- Plan promotional of karaoke content and campaign.- Work and develop relationship with label and artists for KOLs Karaoke Projects- Manage day-to-day operations of JOOX Karaoke product and report- Find creative idea about karaoke contents which appeal new audiences through digital and social media channels- Provide creative input, feedback karaoke campaigns and report- Support the execution of JOOX marketing and sales campaigns- Collaborate with developer, graphic designers (Corporate UI & Designs), marketing ,business development and legal

Music Teacher (Western)- Secondary School- Teaching Music Theory and Music Skills

Classical Guitar Teacher- Beginner to professional levels- Private and group lesson

Music Teacher (Western)- Secondary School- Teaching Music Theory and Music Skills