Pheaton Guinn Email and Phone Number
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I've been a marketing and advertising professional for over 30 years. I've been fortunate to learn from some really talented people and work for some really great companies. One of the key things I've learned is that "creative" is only good if it works. There have been a lot of really cool ads that won a ton of creative awards but didn't increase sales. They neglected to keep in mind the point of marketing is to "move the merchandise". As a former corporate marketing and advertising director, I'm not interested in winning trophies and putting plaques on the wall... I'm only interested in creating memorable marketing communications that increase brand awareness and the bottom line.Specialties: Branding and corporate/product identity, consumer product and service marketing and communications, corporate and product advertising, graphic design integration
P Guinn Creative Services
View- Website:
- mktgdriven.com
- Employees:
- 1
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Owner - Creative And Marketing DirectorP Guinn Creative ServicesHarvest, Al, Us
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Owner - Creative/Marketing DirectorP Guinn Creative Services 2004 - PresentHarvest, AlP Guinn Creative Services is a one man (me) marketing, advertising, design and promotions business located in north Alabama. We specialize in everything from logo and corporate identity to local, regional and national advertising campaigns to full-on marketing plans and execution.
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Advertising/Marketing ManagerGoodman - Amana Jan 2000 - Nov 2003Fayette, TennesseeResponsible for all corporate marketing programs and communication to distributors, dealers and consumers for the residential Heating and Air Conditioning Division of Amana. Initiated new division branding program and a total redesign of division lead generation and collateral programs. Primary oversight for major reworking and enhancement to corporate web and online presence. Key member of a team that introduced Amana’s first environmentally friendly refrigerant product – Ultron - into the marketplace. Directed all outside creative vendors, agencies, web developers and merchandising partners.
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Product ManagerChinet Company Mar 1998 - Jan 2000Albertville, AlabamaPrimary oversight for new product rollout for Chinet “Pizzazz” plastic plates, bowls and cups. Duties included product and market analysis, national sales forecasting, sales material development, public and media relations, packaging, carton and display design and trade show programs. Additional project oversight for corporate web site, national advertising agency direct contact along with national consumer promotions and collateral material development for Chinet paper products.
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Co-Owner - Marketing DirectorRace Camp Oct 1996 - Feb 1998Huntsville, Alabama Area - Hampton, GaResponsible for all national television and print creative development and production, media analysis and purchase, collateral design, public relations, media relations, corporate identity, sponsorship programs/ development and coordination with national motorsports personalities directed at generating attendance to the week-long programs of the camp. Assisted in curriculum development, vendor relations and project implementation.
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Senior Marketing ManagerUs Space & Rocket Center / Us Space Camp Jul 1991 - Oct 1996Huntsville, AlDirected and supervised all marketing, advertising and promotional plans and strategies for both the world's largest space museum and space-themed educational youth camping programs. Oversight of media and public relations managers. Budget management responsibilities were also included. Created national direct response television campaign for Space Camp, generating approximately 300,000 new inquiries for information per year – more than double previous programs. Directed all national, regional and local promotional programs. Coordinated all corporate graphics and collateral materials production. Primary contact for advertising agency, media and supplier representatives and other corporate promotional personnel. Created, developed and produced first consumer video application program and internet marketing systems. Awarded two national "Effie” awards for marketing campaign effectiveness.
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Creative Services DirectorSports Management Group Jan 1989 - Jun 1991Charlotte, North Carolina AreaPlanned strategies and executed advertising and promotional concepts for all campaigns tied to motorsports sponsorships for all agency accounts including Tide Detergent, Folgers Coffee, Ultra Slim Fast, Bell Safety equipment and Mobile One Oil. Created concepts and designed advertising, point of sale materials designed to push product in and pull product through at incremental levels. Handled licensing of motor sports properties and clients. Duties also included media relations and at-track coordination.
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Marketing DirectorPeak Antifreeze Brand - Old World Industries Jan 1987 - Dec 1988Des Plaines, IllinoisResponsible for the development and execution of all marketing, advertising, promotion and sales objectives for Peak Antifreeze. Instituted company’s first market research programs, marketing budget and tracking systems and developed company’s first marketing plan. Responsible for direction, design and production of all advertising, sales collateral and incentive programs, dealer sell-in materials, point of sale, plan-o-grams, public relations, media relations, sponsorships and corporate spokesman campaigns and negotiations.
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Special Events Program Manager - NascarWrangler Brand Jeans Oct 1983 - Jan 1987Greensboro/Winston-Salem, North Carolina AreaManaged brand growth against specific targeted group through corporate sponsorships of motor sports properties and personalities. Planned and directed all advertising, promotional, sales and public relations programs directed to attendees and fans in NASCAR Winston Cup racing, AMA Supercross and ATPA Tractor Pull. Coordinated and analyzed program market research to determine if brand effectiveness numbers were reached. Negotiated contracts with teams, personalities and sanctioning bodies. Planned and managed all motorsports sponsorship budgets. Coordinated all media and press relations. Reviewed and selected vendors and merchandising partners as well as oversight of licensing for the brand in these venues.
Pheaton Guinn Skills
Pheaton Guinn Education Details
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Graphic Design - Advertising
Frequently Asked Questions about Pheaton Guinn
What company does Pheaton Guinn work for?
Pheaton Guinn works for P Guinn Creative Services
What is Pheaton Guinn's role at the current company?
Pheaton Guinn's current role is Owner - Creative and Marketing Director.
What is Pheaton Guinn's email address?
Pheaton Guinn's email address is ph****@****ven.com
What is Pheaton Guinn's direct phone number?
Pheaton Guinn's direct phone number is +125665*****
What schools did Pheaton Guinn attend?
Pheaton Guinn attended University Of Alabama.
What skills is Pheaton Guinn known for?
Pheaton Guinn has skills like Advertising, Marketing Communications, Marketing, Graphic Design, Public Relations, Logo Design, Online Marketing, Corporate Identity, Creative Direction, Social Media, Brand Awareness, Market Planning.
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