Live Events (2023/2024): Singapore’s Marketing Lead1. Lee Je-Hoon’s Vacation Fanmeet in Singapore2. Sorn’s 1st SOLO Concert [Nirvana Girl] in Singapore]3. Cha Eun-Woo’s 1st Solo Concert: 2024 Just One 10 Minute [Mystery Elevator] in SingaporeMarketing Campaigns:Viu Original, Taxi Driver 2 (2023)• Business KPIs: Top Korean Viu Original for 2023• Created an exclusive fan experience for 4 Viu Premium Subscribers with Korean actor, Lee Je-HoonSocial Media (2023)• Collaborated closely with a colleague to conduct in-depth research and curate content aligned with the latest social media trends for Viu's lineup.• Provided $717K USD worth of ads on Viu's social resulting in a total of 8.3 Mil in Impressions and 6.3 Mil in ReachBusiness KPIs: • Grew TikTok followers by 319% within a year and increased YouTube subscribers 2x to 500K+ • Maintained consistent growth of other channels by an average of 15% year-on-year

Live Events (2022)1. Again My Life (Campaign Lead)• Business KPIs: Top Korean Viu Original of Q1-Q3'22· Achieved 111% Above VV Targets in 8 Weeks· 58% Increase in Ad Revenue for Free Users· #1 Show in Q1 that drove 12.6% conversion from Free Users to Viu Premium SubscribersMarketing Awards for Again My Life: 13 Gold, 9 Silver, 3 Bronze, 3 Overall Winner · Marketing Excellence 2022: 3 Gold, 2 Silver, Marketer of the Year· Marketing Events 2022: 6 Gold, 3 Silver, 1 Bronze, Events Marketer of the Year· Loyalty Engagement Awards 2022: 4 Gold, 4 Silver and 2 Bronze, Brand of the Year 2. Park Eun Bin’s Fanmeeting [Eun-Bin Note: Binkan in Singapore]• Business KPIs: VVs increased by 175% and UVs by 205% during her fan-meet week. 3. Song Joong Ki’s Regional Reborn Rich Press Conference in Singapore• Business KPIs: Total Views increased by 101%, MAUwVV increased by 82% post-eventSocial Media (2022)• Led a team of 2 to curate content with the latest show offerings for Viu SG's social media channels• Provided $385K worth of ads on Viu's social. Increased reach, impressions & views by 50% on averageBusiness KPIs: • 16% increased in MAUwVV from social attribution• Growth on FB, IG, YT, TW by 15% on average

Paid Performance Marketing• Utilize dashboards from AppsFlyer and Tableau to track business KPIs (MAU, MAUwVV) and adjust the media buy spends accordingly via the media agency on a daily basis • Provided copywriting for digital advertisements and recommended titles to promote based on analytical results to the digital team and media agency • Created a new process in 1 month to evaluate the performance of digital ads across media channels such as Facebook and Google while providing meaningful insights for media optimisationCustomer Lifecycle Management• Worked with the data team and CLM manger to leverage on CleverTap to curate eDMs and Mobile In-App Push Notifications for engagement and to strategize for Viu Premium Acquisition and Retention• Constantly did A/B testing for new CRM intiatives and used results to optimize campaigns.• Identify key customer segments and targeted them differently based on segmentation to build engagement and reduce churn

• Account Management: Led a creative team of 5 and pitched marketing proposals to media agencies and brands (SingTel, Samsung, UOB), securing more than $1.2 million of sales within a year.• KOL Management: Managed a team of 15 content creators (Xiao Ming, Annette Lee, Nadia) for shoots and delivered social media campaigns for more than 50 brands, securing $175K in 6 months.• Lead Account for SGEEK: Re-developed the business model to monetize the page and secure $75K of sales within 6 months.

• Collaborated with local event firms (Live Nation, Unusual Entertainment, Three Angles Production) to promote concerts and partnered with companies (Viu, Shopee, Samsung) for featurettes• Provided photos, curated articles and edited videos for press conferences, concerts and interviews• Managed Social Media accounts regularly (Twitter – 415k Followers, Facebook – 20k Likes, Instagram – 6.5k Followers, Website – 20k readers per month)

• Facilitated communication with 200 media partners during Marvel Studios’ Captain Marvel Junket at Marina Bay Sands and collated their publicity coverage valued at millions.• Worked with local cinema exhibitors (Golden Village, Shaw, Cathay) and media partners (8 Days, Lianhe Zhaobao, The Straits Times) for the successful launch of marketing campaigns for Avengers: Endgame, Captain Marvel, The Lion King and more• Conducted data analysis on programmatic buys and provided monthly updates to Studio Entertainment Manager for tactical decision makingProvided administration and coordination support to the Studio Marketing Team • Managed and coordinated guest lists for over 200 invitees for premieres• Handled the team’s finances by raising POs and processing invoices for vendors• Inventory management and preparing media kits for influencers