Pheinee Lai Email & Phone Number

Shah Alam, My

Selangor, Malaysia

• Manage vendors' marketing fund which include core brands like Microsoft, Dell & etc.• Work with vendor and product team closely and consistently to plan and execute marketing initiatives and campaigns which include to meet targeted business objectives and ROI.• Experienced in execution of variety of marketing initiatives which include event management (physical and virtual event), digital communications and display advertising, digital marketing initiatives (landing page, video creation, Google ads, social media ads), sourcing of premium items, trainings & etc.• Initiate Through-Partner Marketing (TPM) that aligned with vendor's effort to tailor marketing campaigns to multiple resellers in each and every quarter consistently, to groom resellers, helping them to implement to drive desired result. • Collaborate closely with sales team to drive result when marketing campaigns are executed.• Monitor and compile post event report and provide analysis on past marketing programs. • Compile proof of execution and vendor portal submission for claiming reimbursement.• Evaluate, monitor and liaise with third party vendors which include marketing agency, food caterer, premium item suppliers to accommodate a wide variety of marketing activities. • Provide in-house Tec D Marketing Services and manage marketing income which contributes to company P&L.Others /Special Highlights• Assist in company's brand name transformation from Innovix to Tec D to Tec D Synnex. • Organize internal events physically and virtually that cater up to 200 participants which include kick off meeting, name change unveiling ceremony, festive gathering celebration, management offsite meeting and etc. • Develop festive greetings and update on social media posts.

Kuala Lumpur, Malaysia

Advertising & Promotion (A&P)• Manage marketing collateral’s inventory level, liaise with supplier for costing, coordination and ensure on time delivery• Support different sales channel which include boutique shops, factory outlets, consignment counters and online stores with marketing collateral• Liaise with Universal Traveller Singapore and disseminate marketing collateral • Collaborate and liaise with mall’s PIC for any potential marketing collaboration• Oversee the Zen House Japanese Vegetarian Restaurant’s A&P which is a sub business of the companyProduct & Event Marketing• Assist in seasonal shooting, plan and execute new product launching • Preparation and dissemination of product catalogue • Coordinate on road show campaign by providing fair accessoriesDigital Marketing• Plan and execute social media campaign• Conduct research and share lifestyle and informative post on social media• Make announcement on social media to update followers on recent promotion or news• Coordinate on any social media contest• Engage with key opinion leaders for social media collaboration or sponsorship• Oversee the Zen House Japanese Vegetarian Restaurant’s digital marketing which is a sub business of the companyCustomer Service• Respond to customer inquiries through social media, email and phone• Liaise with respective sales channel to figure out the best solution for a complaint or feedback• Provide professional advice for travel tipsAdministrative & Reporting• Compile and monitor sales performance for different channels weekly• Prepare presentation slides for buyerOthers /Special Highlights• Appointed as Sports Club’s vice president to plan and execute various sports and gathering events • Company annual dinner committee

Glenmarie Shah Alam

Advertising & Promotion (A&P)• Liaise with Toshiba TEC Singapore and disseminate marketing collateral to relevant parties• Manage inventory level, liaise with vendor on supplies of brochures, advertising & promotion materials• Support and coordinate production and distribution of marketing materials to HQ, branches and Toshiba TEC (Thailand)Product & Event Marketing• Assist in proposal and implementation of strategic marketing plans throughout the year • Organize and coordinate marketing activities which include exhibitions, seminars, product launching events, sports tournament and etc• Provide post event reports and analysis on marketing programs• Create and edit product content whenever required such as product & solution brochures, case studies and etc• Apply and submit documents for usage of related logo, mark or license for productsDigital Marketing• Manage the company’s social media profiles, including Facebook, Wechat, Linkedin, Youtube and additional channels that are relevant• Create and update content for all digital marketing channels• Initiate Search Engine Optimization (SEO) by engaging in Google Adwords Campaign, monitor and analyse the traffic, click through rate and conversationMarket Anaylsis / Information• To prepare market reports such as market shares, product sales by segment and etc.Administrative & Reporting• Assist in managing marketing budget and prepare monthly expenses report• Compile and monitor salesperson’s performance• Conduct marketing-related briefing for new staff, incentive, exhibition, event and etc• Propose and handle sales incentive submissionOthers /Special Highlights• Company Sports Club committee who assists in organizing and coordinating various events such as badminton tournament, bowling tournament, futsal tournament, fruit fiesta, movie night and etc• Company annual dinner committee for consecutive 3 years which involves myself in planning, coordinating and implementing company event