Phellipe Pereira Email & Phone Number

Brazil

• Responsible for marketing & sales data management, integrating data, enabling integrated funnel analysis and empowering the Marketing team to track and optimize ROAS• Integration of data from various company products, working on creating a multi-product funnel and providing different data visualizations and sales performance insights• Responsible for extracting, loading, and integrating data from various sources and databases• Creating key performance indicators (KPIs) and… Show more • Responsible for marketing & sales data management, integrating data, enabling integrated funnel analysis and empowering the Marketing team to track and optimize ROAS• Integration of data from various company products, working on creating a multi-product funnel and providing different data visualizations and sales performance insights• Responsible for extracting, loading, and integrating data from various sources and databases• Creating key performance indicators (KPIs) and dashboards to support data-driven decision-making• Responsible for managing Sales data on the Power BI platform, using SQL, Power Query, DAX, and M• Providing data reports and analysis to business teams within the company Show less

Santa Catarina, Brazil

• Responsible for identifying new revenue generation opportunities for the Marketing and Sales teams through data analysis.• Contributing to business process optimization for the Marketing department, including a playbook for new clinics inauguration, based on data clustering methods.• Conducting market segmentation analyses to identify profitable niches, resulting in the expansion of the customer base in previously unexplored markets.• Creating presentations to demonstrate findings… Show more • Responsible for identifying new revenue generation opportunities for the Marketing and Sales teams through data analysis.• Contributing to business process optimization for the Marketing department, including a playbook for new clinics inauguration, based on data clustering methods.• Conducting market segmentation analyses to identify profitable niches, resulting in the expansion of the customer base in previously unexplored markets.• Creating presentations to demonstrate findings and discoveries to business managers and C-level executives• Data integration from different sources (Meta Ads, Google Ads, Google Tag Manager, GA4, Mixpanel) to establish a customer journey view• Collaborating with marketing teams to integrate customer feedback data into new advertising campaigns, resulting in better customer acquisition results, using messages aligned with consumer needs.• Collaborating with software teams in identifying and implementing solutions for optimizing sales conversion in e-commerce, resulting in 47% more conversions in a 15 day window analysis Show less

Tubarão, Santa Catarina, Brasil

• Responsible for developing and implementing a data analysis-focused area for the organization using Power BI, having developed processes, operating models, analysis flows, and also responsible for training new analysts to perform data analysis in the company, establishing a new moment in the company's history by consolidating the data analysis area and with it, a sustainable analytical culture.• Responsible for data architecture, working on ETL and data preparation to ensure proper data… Show more • Responsible for developing and implementing a data analysis-focused area for the organization using Power BI, having developed processes, operating models, analysis flows, and also responsible for training new analysts to perform data analysis in the company, establishing a new moment in the company's history by consolidating the data analysis area and with it, a sustainable analytical culture.• Responsible for data architecture, working on ETL and data preparation to ensure proper data flow for providing data to BI analysts.• Reporting performance, data findings and project status to business managers and C-level executives, reporting directly to our CEO• Owner of the data integrity and consistency verification process.• Creation of a KPI set, in collaboration with key business managers, to determine performance and the relationship between different KPIs.• Collaboration on machine learning and artificial intelligence projects with statistical models aimed at predicting demand and stock replenishment volume using python.• Creation of an individual performance management model analysis for BI analysts to understand their evolution based on technical and behavioral aspects.• Establishing a career development plan for the team analysts, based on the performance of the model described above.• Key results: decreased 30% of logistics cost in 2021. Renewed ruleset for customer tiered discount policies, saving the company 16 million BRL in the first year of the new policy Show less

Tubarão, Santa Catarina, Brazil

Managing ETL for B2B marketing campaign dataCreating dashboards for sales performance analysis through KPIs. Forecasting sales and inventory, for marketing and sales goal setting

Brazil

• Responsible for managing digital media campaigns and new leads acquisition, while also managing digital media investment budget• Partially responsible for analyzing marketing driven sales results• Managing Google Analytics and Semrush for Search Engine optimization• Collecting data with Google Tag Manager and Mixpanel

Brazil

Creating key visuals for advertising campaigns. Video editing and managing company digital assets, such as websites and landing pages

Publicidade E Propaganda

Técnico Em Informática Para Web, Desenvolvimento Web