Phenix Lu Email & Phone Number

•Develop and maintain digital marketing channels, including but not limited to social media and offline display advertising activities, SEO/SEM and market databases.•Brand promotion: plan online brand activities based on needs to improve brand awareness targeting both internal and external stakeholders.•Responsible for New social media platform (RED and Donyin ) of Louis XIII•Content Creation for social usage, responsible for creating content about company products.•Initiate on-going creative activities with key KOLs •Digital buy and Social budget planning and management.

中国 上海市

•Leading the PORTS 60th anniversary project (including live-steaming, create social and exhibition assets. The campaign performed well in 640 million exposure）•Responsible for all social media platform (Wechat, Weibo, RED, Donyin and instagram) of PORTS international, PORTS 1961, PORTSPURE and PORTS V•Leading in-house content team and kol team.•Initiate on-going creative activities with key kols or key celebrities•Strategy planning for digital marketing campaign•Social budget planning and management•Monitor performance & KPI of social agency and social media seeding agency base on yearly calendar & publicity direction set up by group, maximize the best synergy among daily tasks & campaigns

上海, 中国

• As the leader for Gucci Archetypes exhibition and vernissage , offline gathering Event planning and execution, Key project celebrity/media/influencer overall management• Define, establish and manage digital content for Gucci's RED（小红书）account, attracting 30K followers within first two months• Promote all Gucci new collections through digital storytelling• Participated in filming four documentaries through working closely with Tencent• Collaborate with internal and external partners to build a content delivery strategy all social media platforms such as Wechat and Weibo• Ensure all the content is posted accurately across all platforms

北京市, 中国

BISFF represents the strength and impact of short films, filmmakers and film-related art, contributing to a culture built on foundations of mutual respect and dignity.• Researched, wrote and distributed press releases to targeted media• Managed and shared content with users on social media• Implemented a comprehensive strategic plan for assigned fundraising campaigns• Created and published a bilingual (EN & CN) marketing handbook• Recruited and managed volunteers to ensure effective event logistics

上海, 中国

Qinsen Group is a leading landscape management & construction company with products ranging from landscape design, tourism planning, construction management, horticulture to industry research and investment.• My main job is to plan, develop and implement social media strategies to increase brand awareness of Qinsen Group

中国 北京市

CHAO is located in the center of Beijing's most vibrant neighborhood, featuring a luxury boutique hotel, a member's Clubhouse, 2 F&B outlets and an Art Center• Designed and drove media strategies to increase brand awareness of CHAO Brands

中国 北京市

The Art Newspaper China is the Chinese edition of The Art Newspaper, co-published by the leading Chinese integrated media Modern Media Group and international publishing house Umberto Allemandi & Co. Publishing Ltd•Edited several special publication such as Global Year Ahead、The Art Newspaper Art Basel Hongkong Daily etc.•Organized a series of activities，such as Asia Art Contribution Award 2016(sponsored by LINCOLN) etc.•In charge of the newspaper's Art Market, Opinions&Comments, and Feature sections.

中国 广东省 广州

Collection·Auction is the leading magazine in collection and auction industry in China.•Organized a series of activities，such as The 2nd Art Investment International Summit Forum Curating major cover features.

中国 广东省 深圳

Covered news in art industry in South China including Taiwan, Hong Kong and Macau

Master'S Degree, Art Management

Bachelor'S Degree, Art History

Activities and Societies: Best Debater in Debate Competition in College of Liberal Arts in 2007

Exchange Student, Art History

Activities and Societies: Selected as the first student in school history to exchange at CSU, Long Beach