Paulette Hernandez Email and Phone Number
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Highly motivated, visionary, and performance-driven marketing executive with 20+ years of overall success in developing highly successful marketing programs and advertising campaigns. Extensive experience working in Industrial Automation, Hospitality, Pharma, Information Technology, Food & Beverage, Oil and Gas, and Utilities. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies for product positioning and marketing to achieve targeted sales growth while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets. Professional Awards: 40 over 40's Central Florida in 2023, 40 under 40 in 2011 Caribbean Business, VIP of the Day Chrysler and Radio WOSO, Bristol 2014.Industries: Pharma, Oil & Gas, Retail, Food & Beverage, IT, Utilities, Consumer Goods (CPG) & Lifestyle• TV Contributor for the Analeh Show on Univision Connecticut• TV Celebrity Bethenny Frankel’s Project Manager for #thisisacrisis during the recovery efforts for Puerto Rico after Hurricane María managing the delivery of 5M pounds of aid and coordinating 46 airplanes to provide aid to the island and transport people to the mainland• Marketing Intelligence champion for the Caribbean and Latin American Regions • Achieved $6M of ROI as the Strategic Marketing Leader at Rockwell Automation by effectively conducting thorough market research, strategic planning, event planning, and execution of the Technological Trends Event in Trinidad and Tobago for the Oil & Gas industry• Increased enrollment for the Rockwell Automation Virtual Training Campaign by 22% within two weeks by successfully designing and implementing email marketing campaigns using ELOQUA software• Selected as one of the Caribbean Business 40 under 40 in 2011• One of the 100 students selected to attend the 2002 International Women's Congress in Puerto Rico. Met and had an interview with Former US Treasure Secretary Rocio MarinLeadership Philosophy: "I always believed that leadership is a lifestyle. Leadership effectiveness is impossible without consistency; this can only happen if you're consistent in every area of your life. As a leader, I always encourage everyone to do their best. I like to focus my thoughts on what is possible even when things seem impossible, and that's the message that I like to send to my team. My favorite quote is from Mary Kay Ash: 'It is far to be exhausted from success than to be rested from failure' "
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Chief Executive Officer, Coach & SpeakerPauwerful Strategy Llc Jan 2021 - PresentOrlando, Florida, Us• Collaborating with Google has been a cornerstone, significantly enhancing Bard (now Gemini) through pivotal insights. This partnership underscores our dedication to advancing technology through innovative strategies. Additionally, our joint venture with Apple to refine facial recognition technology for the Hispanic market exemplifies our ability to merge cultural understanding with technological advancement, revolutionizing user experiences.• Working with PayPal and Citi Bank has been transformative, delivering critical feedback and recommendations that have markedly improved their customer service chatbots' effectiveness for a more diverse audience. Similarly, our project to optimize user experience for Facebook's Portal Device by integrating Spanish commands showcases our commitment to inclusivity and user-centered design.• Demonstrated our marketing prowess by implementing a targeted ad strategy on Spotify, maximizing brand visibility and engagement by tapping into platform-specific insights. This approach highlights our adaptability and expertise in navigating the digital marketing landscape.• Our involvement in the evaluation and testing phase for Amazon Pharmacy’s Alexa integration simplifies healthcare access and enhances convenience through voice technology. This initiative represents a leap forward in making healthcare services more accessible.• Bids across the USA and Europe through meticulously crafted RFPs and proposals showcase our proficiency in international business development and strategic communications. Our ability to engage in high-level discussions and negotiations in diverse markets.• Invited as a guest speaker on a podcast in Belgrade, Serbia, to share marketing strategies to launch Facebook Stores. Additionally, our role as coaches and speakers for small business owners, providing them with the tools and strategies to succeed, underscores the importance of mental and emotional resilience in business success.
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Marketing & Recruiting DirectorVts3 Jun 2016 - PresentNew York, New York, Us• Recruiting and Screening candidates for our main client Con Edison in New York City• Developed advertising, media planning, social media, CRM, and partnerships. Influenced pricing and promotional programs while establishing positioning and target audiences• Communicate thorough knowledge of product information: marketing initiatives, market research techniques, promotional venues, brand strategy, future challenges, and opportunities that will influence the brand. Develop and maintain client-valued relationships as a marketing strategist• Direct the development of the Strategic Planning Process. Direct the development of strategic proposals• Provide strategic recommendations to existing or prospective clients to include new customers, managed care, innovative programs, and market research. Identify internal/external resources to address the opportunity• Work in close with Executive Management to identify potential new business opportunities, and develop plans and action steps to secure such business, both on a local and regional basis.• Support the development of an annual plan for growth. Set specific goals based on this written plan. Modify the plan, as needed, based on changing product conditions• Conducted market research, solicited customer input and developed the infrastructure necessary for ongoing market success• Drive performance in marketing with a strong focus on quality, delivery, and profitability• Conduct timely performance appraisals of all direct reports to encourage, motivate and improve staff performance, and to ensure consistency and uniformity in its application in accordance with agency standards•Recruit, hire, and effectively train new employees. Actively network to seek out new talent, and routinely interview candidates to add strength to the organization. Exhibit thorough knowledge of agency process and ensure compliance with all standard policies and procedures -
Marketing, Pr, Product Manager, Business Strategy ConsultantPaulette Hernandez Consultant Feb 2014 - Jun 2015Independent Consultant accountable for acquiring new business, managing multiple client relationships at a time, and maintaining client’s marketing budgets. Clients: Atelier San Juan, Luis Borrero artist, Engerso, IQPC, TelconUS, Paulette Luxe Life, and VTS3.•Responsible for planning, development and implementation of all of the organization’s marketing strategies, marketing communications, events and public relations activities, both external and internal•Developed engaging social media campaigns and promotions that increased reach and brand awareness•Designed marketing materials, including logos, business cards, promotional pieces, and e-newsletters•Demonstrated the value of products being offered based upon information gathered about the business•Researched, wrote copy and designed marketing materials to attract new customers. Create Business Strategy Reports•Guided clients in branding, positioning and marketing implementation•Events and Conferences production
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Strategic Marketing Leader, Caribbean Region / Marketing Intelligence, Latam ChampionRockwell Automation May 2012 - Oct 2013Milwaukee, Wi, UsCustomer research, current market conditions, and competitors analysis, and identify new market opportunities. Market analyst providing forward-thinking recommendations for the development and implementation of business strategies and objectives. Managed and monitored the productivity of marketing plans and projects. Managed and coordinated all marketing, advertising, and promotional staff and activities. Coordinated with other departments and business partners to ensure that the campaigns meet the quality, meet budget, and schedule deadlines. Maintained regional company website, e-newsletters. Coordinated lead generation campaigns, tradeshows, and events. Email Marketing (ELOQUA) – Developed innovative email marketing techniques to increase sales and revenue, responsible for the content, campaign design (architecture - landing pages, forms, call to action, email templates). Provided the training for the LATAM Region about the content, architecture, and design of email campaigns for the marketing coordinators of LATAM Region; selected target markets according to the campaign objectives. Experience in lead nurturing programs leads scoring, and lead management. Worked Eloqua linked with Kapost for content creation. Events invitations linked with The Pulse Network to manage and measure our events. Managed trigger email campaigns throughout the customer lifecycle to maximize sales. Latin America Marketing Intelligence Champion. -
Independent Contractor - Marketing & Event ProducerIndependent Contractor & Advertising Specialist Corp Mar 2005 - May 2012As a sole proprietor providing strategic recommendations, data analysis, advertising, public relations, event planning and promotional tie-ins, and product development. Clients: IB Communications, Leonardo’s, Mech-Tech College, Hole in One Golf Newspaper, La Estancia (Dominican Republic), JL Consulting, Church’s Chicken, Fresh Group, Luis Antonio Atelier, Comstat Rowland (Pfizer), Creative Powerhouse, Bartolomé Gamundi, Omega Engineers, X-Renderings (Uruguay), Los Altos Casa de Campo (Dominican Republic), and Diageo (Caribbean).•Public Relations and Events Coordinator for IB Communications and Leonardo’s. Assisted customer in producing and public relations campaign for the Caribbean Bridal Expo, Wedding Planners Summit Seminars, and Expo Graduandos at the Puerto Rico Convention Center•Event producer of Mech-Tech Racing – 17th Mech Tech Car Racing Cup •Event producer for Christmas in July at Leveric Bay, Virgin Gorda and Citrix Golf Tournament producer•Marketing, promotional plans, advertising, public relations, tradeshows and conventions, market research and analysis, media buy of diverse products and brands•TV Host of Ponte al Día and Golf Channel Amateur Puerto Rico TV Program at channel 24 and sales representative in association with Creative Powerhouse Production•Created, coordinated and executed program agenda for the Responsible Consumption Campaign and campaign image for the Caribbean Region. Spoke person for the Bartender’s Club and Brand Knowledge workshops for Diageo
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Marketing, Advertising And Public RelationsGeo Marketing Group Mar 2009 - Jan 2011Integration of geographical intelligence into various aspects of marketing, including sales and distribution. Use the geographic parameters in marketing research methodology. •Identifying new markets, and establishing and dividing sales territories•Convert raw data into actionable information for planning locations for new stores and offices, planning of advertising and marketing campaigns (Geocoding)•Identify the demand for a company’s products in a particular geographic area, and identify local competitors•Investigate why particular patterns emerge among consumers in different geographic regions•Windmills location analysis using different database layers for Crater Lake Group•Independent senior sales director and event producer of Nocturno Premium Events and Nocturno Fashion Magazine•Responsible for promotional content, delivery and events coordination of Los Altos Club in the Dominican Republic. Prepare sales proposals and advertising content. Ad content and graphic art for Rio Mar Country Club•Developed strategies to drive online traffic to our client’s websites. Developed and managed digital marketing campaigns, managed online branding and product campaigns to raise awareness. Responsible of online editorial content and design
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Productos Y Servicios Tv HostessProductos Y Servicios Feb 2008 - Sep 2008TV hostess of the TV show Productos y Servicios broadcasted on Channel 13. TV hostess of the Golf Channel Amateur.
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Jr. Account ManagerCsa Marketing Feb 2004 - Dec 2005UsJr. Account Manager & Coordinator – P&G, ConAgra and Coca- Cola Company Products -
Tv And Photography Production AssistantTony Vera Studio Jan 2003 - Jan 2004TV and Photography Production Assistant (Dirty Dancing - Havana Nights Movie, Miss Universe Puerto Rico and International, Luis Fonsi, Ednita Nazario, MTV Productions, among other TV, and Magazine Productions – Elle, Vogue, Revista Imagen, Buena Vida, Agenda Para Mamá) -
Event Production Assistant, Mc Events, Brand Ambassador, Data Entry And ReceptionistGrey Group 1998 - 2002New York, Ny, UsEvent Production Assistant, and Banana Boat, Baileys, Coors Light, and Smirnoff Brand Ambassador, Data Entry, Receptionist, and MC as Brand Image on big events with an audience of 10k per event.
Paulette Hernandez Skills
Paulette Hernandez Education Details
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Cornell UniversityAnd Related Support Services Specialization Certificate -
University Of PhoenixGeneral
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Universidad Del Sagrado CorazónAdvertising
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DiageoWine Tasting
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AafetBusiness Proposals And Business Plan
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Congreso Internacional De La Mujer LatinaBusiness Plan And Communications
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Atelier De Luis BorreroGeneral
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Colegio San JoseHigh School Diploma
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Universidad Del Sagrado CorazónCommunication And Media Studies
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University Of PhoenixGeneral
Frequently Asked Questions about Paulette Hernandez
What company does Paulette Hernandez work for?
Paulette Hernandez works for Pauwerful Strategy Llc
What is Paulette Hernandez's role at the current company?
Paulette Hernandez's current role is Women's Entrepreneurship at Cornell University.
What is Paulette Hernandez's email address?
Paulette Hernandez's email address is pa****@****ts3.com
What is Paulette Hernandez's direct phone number?
Paulette Hernandez's direct phone number is +164639*****
What schools did Paulette Hernandez attend?
Paulette Hernandez attended Cornell University, University Of Phoenix, Universidad Del Sagrado Corazón, Diageo, Aafet, Congreso Internacional De La Mujer Latina, Atelier De Luis Borrero, Colegio San Jose, Universidad Del Sagrado Corazón, University Of Phoenix.
What are some of Paulette Hernandez's interests?
Paulette Hernandez has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Paulette Hernandez known for?
Paulette Hernandez has skills like Advertising, Marketing, Public Relations, Digital Marketing, Marketing Strategy, Management, Market Research, Social Media, Sales, Marketing Communications, Event Management, Integrated Marketing.
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