I lead our digital marketing strategy to drive brand engagement, customer acquisition, and revenue growth.Key Responsibilities:Sales and Marketing Alignment: Supporting sales through tailored collateral and strategic guidance, enhancing lead conversion and customer engagement.Agile Optimizations: Adjust strategies and campaigns based on real-time feedback and KPIs to ensure optimal performance across all marketing channels.Strategy and Execution: Developing and implementing end-to-end marketing strategies, including email, social, copywriting, design direction, campaign execution, and optimization.Technology and Analytics: Setting up and maintaining marketing technologies, analyzing campaign effectiveness, and making data-driven optimizations.Key Achievements:- Boosted quarterly website traffic by 295% from Q3 to Q4 immediately following my start at Loanbridge- Achieved a 35% open rate and a 17% click-through rate, well above industry averages of 21% and 2.5%, respectively; maintained a 5% click rate.- Successfully converted marketing efforts into nearly 100 free trial sign-ups.This position highlights my ability to develop and execute effective marketing strategies in the fast-paced startup sector, demonstrating both my strategic abilities and hands-on execution capabilities.

I specialize in optimizing digital marketing initiatives through seamless customer journey optimization, from initial contact to retention and advocacy. Integrating marketing technologies and strategic thinking to boost engagement and drive business growth.Key Responsibilities:Marketing Automation: Implement and optimize advanced automation tools such as Iterable, Klaviyo, and Hubspot to increase marketing return.Customer Journey Mapping: Design and refine comprehensive customer journey maps, ensuring a smooth user experience aligned with business goals.Tech Stack Integration: Lead the integration of an efficient tech stack, reducing costs and streamlining marketing operations.Data Automation: Connected and automated data processes, saving time and increasing team productivity.Key Achievements:- Optimized the tech stack for a national fitness brand, resulting in a cost reduction of over $3 million annually, enabling the reallocation of budget to revenue-driving activities.- Increased email engagement threefold by implementing strategic audience segmentation and personalized messaging, boosting interaction rates.This role showcases my ability to create comprehensive digital marketing strategies and drive enhancements in both operational efficiency and customer lifecycle management.

As a volunteer Marketing Director for Bitcoin Racing, a UK-based race team competing in the City Car Cup. My primary responsibility was to develop and implement innovative marketing strategies to promote the message of Bitcoin through motorsports. I collaborated with a young and enthusiastic team and introduced modern marketing techniques and data analytics. With these tools, I optimized campaigns and demonstrated clear ROI.Key Responsibilities:Strategic Leadership: Guided the team in understanding and implementing cohesive marketing strategies tailored to the motorsport audience.Campaign Optimization: Continuously refined marketing initiatives to maximize engagement and impact across various channels.Data-Driven Analysis: Leveraged modern data and analytics to track campaign performance and attribute direct ROI to marketing activities.Team Development: Educated and mentored a young team, enhancing their marketing competencies and fostering a data-centric approach.Key Achievements:- Successfully increased team understanding and application of marketing strategies, significantly boosting campaign effectiveness.- Implemented analytics tools that provided clear insights into marketing ROI, enhancing decision-making and resource allocation.In this role, I combined my passion for marketing and Bitcoin, utilizing my expertise to help a small startup team navigate the complexities of effective marketing in the competitive car racing environment.

Contracted as a Paid Search Analyst for Optisigns, my primary responsibility was to diagnose and resolve underperformance in their Google Ads account. With an annual ad spend of $2.5 million across hundreds of campaigns, I applied my analytical knowledge to optimize their search marketing efforts and enhance monthly recurring revenue (MRR).Key Responsibilities:Performance Analysis: Conducted in-depth audits to identify the root causes of underperformance in Google Ads.Strategic Optimization: Implemented targeted optimizations across campaigns, ad groups, and keywords to maximize ad spend efficacy.Revenue Growth: Focused on strategic adjustments that directly contributed to increasing MRR.Key Achievements:- Identified inefficiencies and optimized the account, leading to a 30% increase in MRR.- Optimized a complex ad structure to enhance targeting and ROI on a $2.5 million annual ad budget.In this role, my ability to analyze and strategically overhaul large-scale paid search initiatives allowed me to increase the performance of Optisigns’ digital advertising efforts, boosting their profitability and market presence.

As the first Digital Marketing employee at Kinetic Marketing and Creative, I was tasked with building and scaling the digital marketing department. My comprehensive marketing understanding established and expanded the department's SEO, email marketing, content creation, marketing automation, and digital advertising capabilities. Under my guidance, the department flourished, growing to generate $2 million in revenue within four years with a dedicated team of four employees.Key Responsibilities:Department Establishment: Built the digital marketing department from the ground up, integrating a full suite of digital marketing services.Strategic Growth: Expanded the department's capabilities and staff, achieving YoY revenue growth.Client Success Management: Developed and executed comprehensive digital marketing strategies tailored to client needs.Key Achievements:- Spearheaded an email and education strategy that notably increased a client's Assets Under Management (AUM) by nearly $500 million in six months.- Grew the digital marketing department to a $2 million revenue generator in just four years.This position enabled me to use my expertise in digital marketing to establish a robust department from the ground up, significantly increasing our clients' marketing efficiency and contributing to their financial growth.